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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Liquid Supply Chain
Transform Overstocks Into Retail Opportunity
See how one pet food manufacturer realigned supply with demand with Liquid Supply Chain™.
The Challenge:
A pet food manufacturer noticed a troubling trend: Inventory for a stagnant item was lingering longer in stores, raising concerns about waste and profitability. Sales velocity slowed, but orders continued at historical rates. Was inventory building up, or were the consistent orders filling gaps that had developed over time?
The Turning Point:
Using Circana’s unified data from Liquid Supply Chain, the manufacturer uncovered the root causes and took swift action. The data enabled the manufacturer to:
Pinpoint Retailer Performance: They identified which retailers were holding inventory longer due to decreased sales velocity.
Correct Overordering: The manufacturer flagged one retailer still ordering at historical levels, leading to excess stock in their distribution centers.
Realign Orders With Demand: They collaborated with retailers to adjust order quantities and reduce the risk of waste.
Activate Promotions: They partnered with marketing to launch a targeted promotion and reignite shopper interest.
Surface hidden insights so you can safeguard sales and minimize waste.
With Liquid Supply Chain, you get:
Store-level sales and inventory data
Your retail network in one view
Data refreshed daily
Item-level sales and inventory data
The Result:
Better inventory alignment. Lower risk of spoilage. Renewed sales momentum. Liquid Supply Chain helped turn slow-moving stock into a strategic opportunity, protecting margins and driving smarter decisions.
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