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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Jeffrey Ansell

Board Member

Jeffrey Ansell is a board member for Circana (formerly IRI and NPD).

Ansell is strategic executive advisor at Vestar Capital Partners since 2017. Previously, he was Chair, President and CEO of Sun Products Corporation, a leading North American fabric and household products company and former Vestar portfolio company. Ansell played a critical role in the turnaround and growth of Sun Products to strategic buyer Henkel AG for $3.6 billion. Prior to joining Sun Products, Ansell served as CEO and Board member of Pinnacle Foods Group, a company of iconic food brands. He began his career at Procter & Gamble and in his 25-year career held positions of increasing responsibility spanning multiple business units and geographies. He was appointed Corporate Officer and member of P&G’s Global Leadership Council in 2001.

Before the IRI/NPD merger, Ansell served as a member of the IRI board for over a decade, including four years as Board Chair. He presently serves as Board Chair of Dr. Praeger’s Sensible Foods since Vestar’s majority investment in 2021. Ansell also serves as Board Chair of Pet Honesty, a leading manufacturer of high quality pet wellness supplements, since Vestar’s majority investment in 2021. Ansell is also a Board Member of Roland Foods, an importer of high-quality packaged food products from around the world, and Board Chair of the American Kennel Club Museum of the Dog, located in New York City.  

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