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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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CASE STUDY
2X ROAS Impact — Unlocking the power of CRM assets
Snapshot
SOLUTION AREA
Market & Consumer Measurement
SOLUTION
DaaS
INDUSTRIES
Food and Beverage
CLIENT
Manufacturer
The Challenge
A leading CPG client wanted to activate and engage their 30M+ CRM database and deploy at scale across the organization.
Solution
Circana partnered with this client to develop an in-house consumer insights platform, providing intelligence to identify opportunities, build audiences, and measure digital media effectiveness. This platform is connected to media platforms like The Trade Desk, Epsilon and Amazon to activate audiences and further empower measurement.
The Results
With Circana DaaS, the brand has increased the ROAS of their CRM activation by 2X and secured 10X the media funding.
2X
ROAS
10X
MEDIA INVESTMENT IN PROGRAM
