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Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

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Complete Market

Analyze sales performances across channels.

Complete Consumer

Consumer demographics and preferences.

Survey

See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Analytics

Diagnostic, predictive, and prescriptive insights.

Complete Audiences

Reach the right audience at the right time.

Measurement

Maximize every media dollar.

Liquid Data Collaborate

Improve retailer-supplier efficiency & effectiveness.

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CPG Consumer Spend Tracker

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

CASE STUDY

2X ROAS Impact — Unlocking the power of CRM assets

Snapshot

SOLUTION AREA

Market & Consumer Measurement

SOLUTION

DaaS

INDUSTRIES

Food and Beverage

CLIENT

Manufacturer

2X ROAS Impact — Unlocking the power of CRM assets
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The Challenge

A leading CPG client wanted to activate and engage their 30M+ CRM database and deploy at scale across the organization.
Solution

Solution

Circana partnered with this client to develop an in-house consumer insights platform, providing intelligence to identify opportunities, build audiences, and measure digital media effectiveness. This platform is connected to media platforms like The Trade Desk, Epsilon and Amazon to activate audiences and further empower measurement.

The Results

With Circana DaaS, the brand has increased the ROAS of their CRM activation by 2X and secured 10X the media funding.

The Results
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2X

ROAS

10X

MEDIA INVESTMENT IN PROGRAM

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Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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