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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

CASE STUDY

2X ROAS Impact — Unlocking the power of CRM assets

2X ROAS Impact — Unlocking the power of CRM assets

Snapshot

SOLUTION AREA

Market & Consumer Measurement

SOLUTION

DaaS

INDUSTRIES

Food and Beverage

CLIENT

Manufacturer

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The Challenge

A leading CPG client wanted to activate and engage their 30M+ CRM database and deploy at scale across the organization.
Solution

Solution

Circana partnered with this client to develop an in-house consumer insights platform, providing intelligence to identify opportunities, build audiences, and measure digital media effectiveness. This platform is connected to media platforms like The Trade Desk, Epsilon and Amazon to activate audiences and further empower measurement.

The Results

With Circana DaaS, the brand has increased the ROAS of their CRM activation by 2X and secured 10X the media funding.

The Results
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2X

ROAS

10X

MEDIA INVESTMENT IN PROGRAM
​
Related Case Studies

Here are some other case studies that can help shape your future

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