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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

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Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

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CASE STUDY

Circana Household Lift — Quantifying the value of email campaigns

Circana Household Lift — Quantifying the value of email campaigns

Snapshot

SOLUTION AREA

Market & Consumer Measurement

SOLUTION

HH Lift

INDUSTRIES

Food and Beverage

CLIENT

Manufacturer

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The Challenge

A leading CPG manufacturer deployed an email program to share holiday themed recipes with the goal of driving incremental sales.

Insight

Insight

Circana analyzed the causal impact of the email program on driving incremental sales. The email campaign generated $82K in incremental sales. Social programs that attracted email subscribers resulted in the highest sales. Additionally, the campaign had a halo effect on non-seasonal baking products.

The Results

Circana enabled the manufacturer to prove the effectiveness of their email program, driving additional investment in their email acquisition program.

The Results
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+20%

SALES UPLIFT

$82K

INCREMENTAL SALES
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