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CASE STUDY
Circana Household Lift — Quantifying the value of email campaigns
Snapshot
SOLUTION AREA
Market & Consumer Measurement
SOLUTION
HH Lift
INDUSTRIES
Food and Beverage
CLIENT
Manufacturer
The Challenge
A leading CPG manufacturer deployed an email program to share holiday themed recipes with the goal of driving incremental sales.
Insight
Circana analyzed the causal impact of the email program on driving incremental sales. The email campaign generated $82K in incremental sales. Social programs that attracted email subscribers resulted in the highest sales. Additionally, the campaign had a halo effect on non-seasonal baking products.
The Results
Circana enabled the manufacturer to prove the effectiveness of their email program, driving additional investment in their email acquisition program.
+20%
SALES UPLIFT
$82K
INCREMENTAL SALES
