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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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See actual behaviors for actionable results.

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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

CASE STUDY

Store-level targeting leads to significant distribution expansion

Snapshot

SOLUTION AREA

Market & Consumer Measurement

SOLUTION

Complete Food & Beverage

INDUSTRIES

Food and Beverage

CLIENT

Manufacturer

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The Challenge

A center-store manufacturer competes with two large manufacturers and a private label in its category. The competitor with the largest sales share was the long-standing category advisor. The center-store manufacturer felt it was not getting a fair share of shelf and distribution.
The Insights

The Insights

Circana supported the manufacturer with our ShopperSights solution for advanced targeting and retail activation. 


The analysis revealed:


  • Niche SKUs with limited distribution could have performed better at certain stores.


  • Placing niche SKUs in the best stores created an opportunity to increase sales.


The manufacturer shared the insights with its buyer, explaining how fixing the mix could improve sales and velocities. The buyer asked the manufacturer to complete this analysis across its portfolio and the entire category.

The Results

Using these insights, the manufacturer received a significant expansion in distribution across the existing SKUs, resulting in a major increase on sales and profits. The analysis also led to the manufacturer becoming the category advisor.

The Results
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Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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