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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Picking a Book

Circana BookScan and Circana PubTrack Digital Reporting Resources

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Circana Books Overview (28:56)

This training session provides a broad overview of the Circana Books tools in both the Circana Books interface and DecisionKey®. Comprehensive videos for each topic covered also may be found below.



Circana Books Overview (28:56)

This training session provides a broad overview of the Circana Books tools in both the Circana Books interface and DecisionKey®. Comprehensive videos for each topic covered also may be found below.

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Argentina

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Brazil

Training Videos

REPORT BUILDER

Basic Search (4:56)

Basic Search (4:56)

Performing individual product searches by ISBN, Title, and Author using Basic Search in the Circana Books UI

Canada

Title Reports (11:42)

An in-depth look at item level report views in the Circana Books interface, including Sales & Rank History, Author History, and DMA/Census reporting

Mexico

Bestseller Lists (9:27)

Learn how to access and build Circana BookScan Bestseller lists

Mexico

Collections (6:52)

Performing individual product searches by ISBN, Title, and Author using Basic Search in the Circana Books UI

Mexico

Graphing Titles (5:28)

This video covers multi-title graphing in the Circana Books UI

Mexico

Advanced Search (7:47)

This training explores using Advanced Search to find titles by expanded attributes such as format, BISAC, publisher, page count, and more

Mexico

Market Overview (7:48)

Books UI — Learn how to use the Circana Books UI market-level reporting to understand higher-level trends in the industry

Mexico

Market Overview (17:20)

Report Buider — Basics of Report Builder and the market-level reporting templates found in DecisionKey

Mexico

Query (23:35)

Some of the basics of Report Builder and how to use Query templates to generate reports of up to the top 10K ISBNs within your selected parameters

Quick Tips Training Videos

Use these bite-sized training videos to review tips and tricks and make the most of our services and functionalities.

REPORT BUILDER

Using your Report Builder Library (5:37)
Getting to Know Your File Center (2:34)
Advanced Training: How to Set and Edit Time Periods in Report Builder (10:49)
Advanced Training: Wildcard Searches in Report Builder (4:39)
Advanced Training: Filtering and Sorting Market Overview Reports (5:10)
Advanced Training: Saving and Batching in Report Builder (6:37)

Basic Search (4:56)

REPORT BUILDER PRO
Circana BookScan Report Builder PRO Video Training Guide

Basic Search (4:56)

ADDITIONAL MATERIALS
Intro to the Circana Books User Guide 2019 (14:18)

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