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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Industry Rankings

Laptop displaying Circana's Industry Ranks

Get the latest rankings, measurements and insights, powered by Liquid AI.

Online Shop Owner

Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

shutterstock_7514925881.jpg

From Broadway to streaming, still "Popular"!

 

💚

Entertainment Insights

The first Wicked film made its streaming debut on Prime Video and viewers showed up in force, generating almost 2 million hours watched in the opening weekend alone.

Company

Suggested solutions

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Picking a Book

Circana BookScan and Circana PubTrack Digital Reporting Resources

Access on-demand training and resources

Getting Started

Access our data and reporting

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Learn more about our products



Circana Books Overview (28:56)

This training session provides a broad overview of the Circana Books tools in both the Circana Books interface and DecisionKey®. Comprehensive videos for each topic covered also may be found below.



Circana Books Overview (28:56)

This training session provides a broad overview of the Circana Books tools in both the Circana Books interface and DecisionKey®. Comprehensive videos for each topic covered also may be found below.

South America

Argentina Landscape

Argentina

Brazil Landscape

Brazil

Training Videos

REPORT BUILDER

Basic Search (4:56)

Performing individual product searches by ISBN, Title, and Author using Basic Search in the Circana Books UI

Title Reports (11:42)

An in-depth look at item level report views in the Circana Books interface, including Sales & Rank History, Author History, and DMA/Census reporting

Bestseller Lists (9:27)

Learn how to access and build Circana BookScan Bestseller lists

Collections (6:52)

Performing individual product searches by ISBN, Title, and Author using Basic Search in the Circana Books UI

Graphing Titles (5:28)

This video covers multi-title graphing in the Circana Books UI

Advanced Search (7:47)

This training explores using Advanced Search to find titles by expanded attributes such as format, BISAC, publisher, page count, and more

Market Overview (7:48)

Books UI — Learn how to use the Circana Books UI market-level reporting to understand higher-level trends in the industry

Market Overview (17:20)

Report Buider — Basics of Report Builder and the market-level reporting templates found in DecisionKey

Query (23:35)

Some of the basics of Report Builder and how to use Query templates to generate reports of up to the top 10K ISBNs within your selected parameters

Quick Tips Training Videos

Use these bite-sized training videos to review tips and tricks and make the most of our services and functionalities.

REPORT BUILDER

Using your Report Builder Library (5:37)

Getting to Know Your File Center (2:34)

Advanced Training: How to Set and Edit Time Periods in Report Builder (10:49)

Advanced Training: Wildcard Searches in Report Builder (4:39)

Advanced Training: Filtering and Sorting Market Overview Reports (5:10)

Advanced Training: Saving and Batching in Report Builder (6:37)

Basic Search (4:56)

REPORT BUILDER PRO

Circana BookScan Report Builder PRO Video Training Guide

Basic Search (4:56)

ADDITIONAL MATERIALS

Intro to the Circana Books User Guide 2019 (14:18)

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