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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Benchmark sales against the market.

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Continuously identify growth.

With up to 9x ROI on your media investments.

Deliver 5% sales growth on average.

Recover 5 - 8% of sales usually lost to OOS.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

John Buffone

John Buffone

Vice President, Industry Advisor, Media Entertainment

John Buffone is a vice president and industry advisor for Circana’s Media Entertainment and Connected Intelligence® practices. He brings over 25 years of experience in the consumer research and entertainment industries to his role advising many of the world’s largest media and consumer technology brands. Buffone shares expertise on how connected devices are changing the way consumers use technology at home and on the go. His research focuses on the confluence of streaming media distribution and consumer electronics trends.


Prior to joining the Connected Intelligence team in 2012, Buffone held product and client development director roles for Circana’s Entertainment practice. He led the home video client service team that supported the evolving digital market intelligence needs of major movie studios and video retailers. He also developed the company’s Blu-ray Disc research portfolio, its Digital Video Tracking service, and the Home Automation and Digital Video Distribution Advisory services. A recognized industry thought leader, Buffone is regularly quoted in the press.

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