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Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Governance

Image by Brooke Cagle

Code of Conduct

Our Code of Conduct outlines the ethical standards, behavioral expectations, and guiding principles that ensure integrity, respect, and accountability across all aspects of our business.

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Sustainability Report

Our Sustainability Report highlights our environmental, social, and governance initiatives, detailing our progress, goals, and commitment to responsible and sustainable business practices.

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Vendor Code of Conduct

Our Vendor Code of Conduct outlines the ethical, legal, and operational standards we expect from our suppliers, ensuring responsible business practices throughout our global value chain.

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Gov't Contracting Code of Conduct

Our Government Contracting Code of Conduct defines the strict ethical, compliance, and accountability standards required when working with government entities to ensure integrity, transparency, and adherence to all applicable laws and regulations.

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Modern Slavery Statement

Our Modern Slavery Statement outlines the actions and safeguards we employ to prevent forced labor, human trafficking, and exploitation within our operations and supply chain.

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Integrity Line

Our global Integrity Line provides a secure, third-party channel for raising ethical questions and concerns, reinforcing Circana’s commitment to fairness, accountability, and discretion.

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Tax Strategy Statement

Our Tax Strategy Statement outlines the principles and governance we apply to ensure responsible, transparent, and compliant tax practices aligned with our business values and global regulatory requirements.

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Reports

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2025 UK Gender Pay Report

Our 2025 UK Gender Report provides transparent insights into gender pay data to promote fairness, equity, and inclusion across our UK workforce.

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2024 UK Gender Pay Report

Our 2024 UK Gender Report provides transparent insights into gender pay to promote fairness, equity, and inclusion across our UK workforce.

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2023 UK Gender Pay Report

Our 2023 UK Gender Report provides transparent insights into gender pay data to promote fairness, equity, and inclusion across our UK workforce.

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