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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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Cara Pratt
President, Global Retail and Media
Cara Pratt is President, Retail & Media at Circana, where she leads Circana’s strategic growth partnerships with retailers, and drives the strategy for media, leveraging Circana’s comprehensive data, science and technology to improve advertising effectiveness.
Cara brings two decades of expertise in delivering innovative retail and media solutions to drive measurable value for retailers, brands and consumers. Pratt joined Circana from 84.51°, the retail data science, insights and media company and wholly owned subsidiary of Kroger, where she served as SVP Media, Insights and Loyalty, overseeing Kroger’s integrated retail media, consumer insights and loyalty marketing business. She was instrumental in the creation of Kroger Precision Marketing to connect media exposure with in-store sales, creating a more effective media landscape for brands and elevating the consumer shopping experience. Earlier in her career, she served as a Retail Client Solutions Executive at Circana predecessor, IRI. Pratt also spent more than a decade at dunnhumby, where she held multiple senior roles, including SVP, Specialty Retail and Sector Expansion, before joining IRI.
She holds a BA in Economics from Denison University and lives in Cincinnati. Cara also serves on the Board of Directors for the Retail Industry Leaders Association (RILA), contributing her expertise to advance the retail industry.
