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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Jeremy Allen

Chief Commercial Officer
Jeremy Allen

Jeremy Allen is responsible for Circana’s global commercial organization, overseeing client verticals (CPG, General Merchandise, and Retail) and solution groups. Allen was previously President of Circana’s global CPG client vertical and the company’s Consumer and Shopper Intelligence business.

Earlier, Allen served as General Manager and Group President of NPD’s Checkout business. He joined NPD in 2015 as the Group President of Product after spending five years at Nielsen in multiple leadership roles, including Executive Vice President of Nielsen’s Marketing Effectiveness Business Unit. Before joining Nielsen, Allen worked at McKinsey & Company for 13 years, becoming a partner in the firm’s Consumer Packaged Goods practice in 2005.

Allen graduated magna cum laude with a bachelor’s degree in economics from Morehouse College and holds a Master of Business Administration from the Harvard University Graduate School of Business Administration.

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