- Circana
- Apr 5, 2023
- 0 min read
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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2022 B2B Sales Forecast Results
By
Circana
Apr 5, 2023
Posted in:
Category
B2B's largest sector surprised to the upside on units by 7% versus forecase, dollars were up 2% vs. forecast, and ASP was...down by -5%
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