- Circana
- 5 hours ago
- 1 min read
The 2026 Global Toy Report delivers the insights behind the headlines—from regional growth shifts to evolving consumer demand—helping manufacturers and retailers uncover where the biggest opportunities are emerging.
The report provides a complete view of the $123B global toy market, including:
Regional growth dynamics and future outlook
Spend per child and demographic shifts
The rise of the “kidult” segment and its impact on demand
Market concentration and country-level opportunity
Answer critical business questions and plan for the years ahead with this unique market-sizing tool
