CHICAGO — Feb. 27, 2025 — Circana™ announced its 12th annual Home Industry Performance Awards just ahead of the Inspired Home Show, hosted by the International Housewares Association in Chicago March 2-4. Awards were presented by Circana’s Home Durables practice to the small appliance and housewares (non-electrics) brands in the United States, Canada, and Mexico with the largest dollar and peso share increase among releasable brands within key categories in 2024, compared to 2023, according to Circana’s Retail Tracking Service. Awards were also presented to emerging leaders in the primary industry segments, recognizing brands with the most significant dollar share increase in the U.S.

"The consumer continues to search for value — making the most of everyday activities, and their home is a big component of that reality. Leading home appliance and housewares brands are providing economically challenged consumers with the tools they need to navigate challenging economic times, while also finding new sources of entertainment within their own homes. Congratulations to this year’s winners for offering innovative ways of approaching the everyday, and inspiring future growth opportunities for the industry"

Lora Morsovillo, president, Home Durables, Circana