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Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

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Harness the Power of Global Well-Being Trends

By

Circana

Circana

Sep 19, 2024

Posted in:

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Consumers across the globe continue to prioritize their health and wellness. By tapping into the trends fueling their wellness journey, retailers and brands can enhance customer engagement, build loyalty, and ultimately drive sales.

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Harness the Power of Global Well-Being Trends

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  • Writer: Circana
    Circana
  • Sep 19, 2024
  • 1 min read

Updated: Dec 2, 2025

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