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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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Resources
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By
Circana
Jul 14, 2026
Posted in:
Category
Join us for Snack Unwrap: A New Global Era of Function, Fuel, and Fun — a forward-looking webinar on the forces redefining how consumers choose, use, and discover snacks in 2026.
Est. Read Time:
1
mins
In This Article
How functionality is reshaping snacking, with consumers seeking benefits beyond taste
The growing value divide, as premiumization and affordability accelerate
The expanding role of snacks in consumers’ daily routines and consideration sets
The next wave of flavor innovation, from global mashups to bold sweet heat
How discovery is being redefined by social commerce and AI-driven influence
You’ll walk away with actionable insights and clear implications to help you compete and win in this next era of snacking.
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