top of page
Top Nav.jpg

Solutions

Solutions-bg-image.jpg

Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

purple-gradient2.jpg
Spend-Tracker-Thumbnail.png

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

Growth-Insights-header1.jpg

Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Top Trends in Fresh: Difference Makers to Stand Out from the Increasingly Competitive and Complex Pack

Posted in:

Category

Jonna Parker

Principal II, Fresh Foods Client Insights Group

The fresh foods landscape is more complex than ever, with shoppers making 10 more trips to the store than pre-pandemic...

  • Writer: Jonna Parker
    Jonna Parker
  • Nov 8, 2023
  • 1 min read

Updated: Oct 11, 2024

The fresh foods landscape is more complex than ever, with shoppers making 10 more trips to the store than pre-pandemic to a wider array of stores. When fresh foods are ubiquitous well beyond grocery stores, how can retailers and manufacturers set themselves apart?


In this webinar, Circana and FMI will dive deep into the latest food and beverage trends to unlock difference-maker opportunities that meet consumers’ fresh-food needs in unique and breakthrough impactful ways. We reveal our market outlook for the holiday season and uncover ways fresh retailers and manufacturers can separate themselves from the rest of the pack in 2024 and beyond.


This session explores:

  • The latest sales performance and shopper behaviors.

  • Perspectives from our experts on the holiday season, new year, and beyond.

  • Actions to differentiate from an increasingly crowded pack by understanding the competitive landscape for market share.

  • A deeper understanding of the consumer groups with future opportunities (demographics, psychographics) and the importance of targeting vs broad general marketing.

  • Why this year’s successes will not be enough to win and stand out in the future.


Speakers:

Jonna Parker, Principal, Fresh Center of Excellence, Circana

Kelly Krumholz, Client Insights Consultant, Fresh Foods Consumer Specialist, Circana

Rick Stein, Vice President, Fresh Foods, FMI




About the author

Jonna Parker has been an innovator in the fresh foods space for nearly two decades, driving the evolution of consumer-centric decision making and big-data analytics throughout the perimeter. Since joining Circana in 2016, Parker has led the development of fresh foods with a focus on bringing the big-data power enjoyed by CPG departments and manufacturers to the fresh perimeter departments. She also spearheaded the development of the Integrated Fresh solution, which  harmonized all food and beverage code types across Circana’s Liquid Data platform. Integrated Fresh modernized food and beverage sales data into a single easy-to-use tool, becoming the industry’s system of record and a 2020 SIIA CODiE Award finalist for business technology.


A top industry thought leader, Parker regularly contributes content to and is quoted in trade publications such as Produce Business, The National Provisioner, Winsight Grocery Business, and CSP Magazine. She has also been a speaker on fresh food industry trends and strategies at several top industry events and has partnered with FMI as a cohost of Top Trends in Fresh webinar series for more than 5 years. Progressive Grocer named her a Top Woman in Grocery in 2021 and 2023.

View all solutions that

bottom of page