Holiday Shopping Insights Report Highlights

• Spending Diverges by Income: Unlike last year’s consistent spending across demographics, Black Friday and Cyber Monday levels diverged significantly this year. Lower-income households are pulling back spending relative to upper-income households.

• Trip Value Shifts: Spend-per-trip increased 4% in-store to $47.24, while online basket sizes decreased 3% to $62.11. Notably, Mass and Home Hardware were the two largest channels to experience decreases in in-store trip value.

• Overall Season Outlook: While receipt data is still incomplete, early indicators suggest the season is tracking toward an overall decline in spending levels compared to last year, which benefited from heavier pre-Black Friday activity.

• The Final Stretch: Expect online sales to remain relatively strong through the current week. In-store and BOPIS (Buy Online, Pick Up In-Store) trips will likely heat up this weekend and into the final shopping week, with lower-income groups expected to drive late-season traffic.