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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

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Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Total Gamer Insights

By

Mat Piscatella

Mat Piscatella

Sep 8, 2022

Posted in:

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In this video, I discuss total gamer insights

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  • Writer: Mat Piscatella
    Mat Piscatella
  • Sep 8, 2022
  • 0 min read

Updated: Sep 13, 2024



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About the author

Mat Piscatella brings nearly two decades of experience to his role as Circana’s video game industry analyst. He regularly advises senior industry leaders, media, and trade associations on the business trends impacting gaming’s present and future.


Piscatella previously held business planning and analysis roles at both Warner Bros Games and Activision Blizzard. His publishing credits include titles from leading video game brands such as Call of Duty, LEGO, Batman: Arkham, Guitar Hero, DreamWorks, Mortal Kombat, and Marvel, among others.


Piscatella has an MBA in marketing from San Diego University and a bachelor’s in political science from California State University, San Bernardino.

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