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Pokémon was the

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toy property in 2025 for 9 of the 12 countries we track.

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Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Unexpected Growth Drivers in Entertainment

By

Circana

Circana

Apr 7, 2023

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TikTok is the leading driver for books, and 80% of #BookTok consumers were ages 34 and younger.

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  • Writer: Circana
    Circana
  • Apr 7, 2023
  • 0 min read

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