Apr 7, 2023
0 min read
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25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
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Unexpected Growth Drivers in Entertainment
By
Circana
Apr 7, 2023
TikTok is the leading driver for books, and 80% of #BookTok consumers were ages 34 and younger.
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