Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand

Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. How retailers are reshaping systems and practices for a sustainable future Discover how circular economy practices are transforming retail for a sustainable future. Download the Free Report CASE STUDY MARKETING LIFT Circana celebrates 50 years of tracking the foodservice industry View Press Release Press Release In a market defined by rapid change and economic challenges, leading brands prosper by being nimble, innovative, and customer-focused. Discover how elastic brands expand into the unexpected without confusing the consumer. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Introducing the Future of Media Movement It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together. Future of Media Start Collecting Insights in Minutes Get real answers directly from your verified buyers without ever leaving Unify+. Liquid Survey REPORT 2025 U.S. Holiday Purchase Intentions Report Read Report Chart Your Brand’s Future with Growth Vectors Navigate market complexity and find untapped growth opportunities with a consumer-centric solution designed exclusively for your unique goals. Growth Vectors RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. $5.8T Global Consumer Spend 2,000+ Categories Tracking CPG, GM, Retail, and Foodservice 500,000+ Stores $1B+ Technology Investment Data Unmatched data set, state-of-the-art technology, and domain expertise Tech The most integrated, most customizable, and fastest technology platform Science Foresight and innovation are in our DNA People Deep industry expertise the world’s leading brands rely on Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Uncover the right solution within 4 clicks Get Started Resources Thought leadership, insights, reports, and webinars to help you spark business growth and innovation. Resources Industries Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems. Industries Solutions With the right panel and the right insights, you can get the right outcomes. Solutions Company Built on the foundation of IRI and NPD, two of the world’s leading market information companies. Company Resources Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars. View All Cara Pratt President of Media & Retail FEATURED | WEBINAR The Future of Media: Smarter, Faster, Connected In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry. You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media. View Webinar LATEST INSIGHTS Press Releases The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown? Blog Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision? Press Releases US Toy Industry Grows Sales Through the Third Quarter, Circana Reports Reports Welcome to the CPG Consumer Spend Tracker Infographics Unwrapping 2025 Halloween Candy Trends Don't take our word for it. Here’s what our clients are saying … Rich Seifrid Manager, Advanced Analytics What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Kiersten Hafer Vice President of Strategy and Domestic Market Development We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product. The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana. Ben Tiener Director, Gulp Media Network, 7-Eleven 7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns. When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners. Scan Carousel Left Scan Carousel Right Join more than 7,000 clients and partners worldwide Ready? Contact us to find out how you can increase sales and market share, make better predictions, and increase profit. Contact Us Find an Office View all solutions that Measure Demand Accelerate Demand