Access to data isn’t the challenge, knowing what to do with it is. The CPG Insights Stream helps brands turn raw information into ready-to-use intelligence. Built to integrate with your clean rooms, data lakes, and platforms, this service delivers high-quality purchase insights that are structured, scalable, and immediately actionable.

Great campaigns don’t wait until the end to adjust. With our optimization capabilities, you gain the visibility to respond in real time, not after the fact. Understand what’s landing, what’s lagging, and where to shift your strategy mid-flight. It’s a smarter, faster way to improve performance while campaigns are still live, giving every dollar the chance to work harder.

Our targeting solutions are built on verified, real-world purchase behavior, not assumptions. By segmenting audiences based on what consumers buy, you can focus your advertising on the individuals most likely to take action. This level of precision not only increases efficiency but also drives better results by reducing wasted spend. When your message reaches the right buyer at the right time, your brand is positioned to grow with greater impact.

Knowing which components of your campaign drove the biggest incremental sales impact translates into more effective future campaigns. NCS Sales Effect studies not only help you understand what happened in your campaign, they help you see what’s next. Shed light on the ways you can improve — and drive incremental sales. 

Sales Effect gives you a new level of detail that drives actionability and a precision that delivers the intelligence on how the creative, audience, frequency and media impact your campaign outcomes. Whether you’re launching a new product, trying to understand the full sales performance of your retail media investment or examining the value of a cross media strategy–there is a Sales Effect for you.