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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Misty Muscatel Davis

Chief Marketing Officer
Misty Muscatel Davis

As Chief Marketing Officer, Misty Muscatel Davis drives multiple marketing and sales initiatives to align with the company’s growth strategies, with the goal of accelerating demand, awareness, and ecosystem growth.

She leads the continuous evolution of corporate messaging, positioning and execution of the company's narrative in key marketing assets, including digital, presentations, campaigns, events, demos, sales enablement and strategic communications. Davis is laser-focused on pipeline generation, ensuring the company communicates the right message at the right time and in the right place to all target audiences. She supports the company’s brand to employees and the community, as well as manages internal communications and industry relations efforts.

Previously, Davis had a 16-plus year career at Google, where she held several positions, the most recent of which was Director, Global Client and Agency Solutions, Consumer Packaged Goods, Consumer Health and Tech. She began her career at Google working across U.S. teams, then in various markets throughout APAC in 2011, which catapulted her into the previous decade of global leadership opportunities. She is a thought leader and trusted confidant to her colleagues and a well-respected consultant with expertise in her field with clients.

Davis earned a dual bachelor's degree in business administration and Spanish from Carnegie Mellon University and a marketing certificate from the Wharton School at the University of Pennsylvania. She is deeply involved in diversity, equity and inclusion initiatives, most recently serving as the global executive sponsor for Google's partnership with the Unstereotype Alliance, a platform that seeks to eradicate harmful stereotypes in all media and advertising content. At the start of the pandemic, she organized a community for parents with her global organization at Google that works to provide coaching, mentorship and events to improve wellbeing and balance throughout the parenting journey. She also recently completed a term on the Board of Trustees at Philips Andover Academy.

She resides in Boston with her husband and three young children.

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