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Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Gateway Customer Success Events
AWG Partner Gateway (APG)

Whether you are a new or existing user, we provide programming that keeps you up to date with APG capabilities. Please browse our programs below and be sure to bookmark this webpage to see more events in the future!

 

Having issues with registering? Try copying and pasting the registration link into a private/incognito browser or try clearing your browser’s cache.

 

Click here to contact the Gateway Customer Success Team if you continue to experience issues.

 

New User Orientation

 

New User Orientation is an hour-long webinar designed to ground users in the portal. If you are a new APG user or if you would like to refresh your knowledge on the gateway’s key features, this program is for you! Please join us to ensure you are receiving the full value of this powerful collaboration tool.

  • Introduction to the gateway program and what is available with your subscription

  • Dive into key features/functionality to best utilize the data to optimize growth 

  • Learn about AWG’s favorite best-in-class reports that drive collaboration while strengthening your relationship with AWG 

  • Gain insights to the resources and support teams that can help you along the way

New User Orientations

Wednesday, Jan 14

(10:00 AM–11:00 AM CST)

Wednesday, Feb 11

(10:00 AM–11:00 AM CST)

Wednesday, Mar 11

(10:00 AM–11:00 AM CST)

Chalk Talk

The ongoing Chalk Talk series provides live sessions dedicated to helping you understand and successfully use key APG features and functionalities. Join us for deep dives into specific business questions, Q&A sessions, and live demonstrations in the portal.
 

Wednesday, Jan 28
(3:00 PM–4:00 PM CST)
Wednesday, Feb 25
(3:00 PM–4:00 PM CST)
Thursday, March 26
(3:00 PM–4:00 PM CST)

Item Management:

Item Management Training is available upon request.

CLICK HERE to schedule a meeting with the APG Item Management expert, Sarah Perez.

Enhanced!

Item Management Training

We’ve made some fantastic changes to our Item Management Form in the gateway. Item Management allows APG users to create, update, and discontinue items directly in the portal. Beginning July 31, 2023, APG is now the only place to go for critical business management activities, including:

 

  • No longer need dual entry for yellow-highlighted fields for new items

  • No more short forms submitted after a request to discontinue or edit an item

  • Improved search functionality

  • Added functionality to Copy and Convert

  • Added functionality to discontinue an item

Register for a vendor partner session

VENDOR PARTNER SESSION

Tuesday, Oct 21

(10:00 AM – 11:00 AM CST)

VENDOR PARTNER SESSION

Tuesday, Nov 18

(10:00 AM – 11:00 AM CST)

VENDOR PARTNER SESSION

Tuesday, Dec 16

(10:00 AM – 11:00 AM CST)

AWG Internal Sessions

AWG INTERNAL SESSION

Tuesday, Oct 21

(11:00 AM – 11:30 AM CST)

AWG INTERNAL SESSION

Wednesday, Nov 18

(11:00 AM – 11:30 AM CST)

AWG INTERNAL SESSION

Wednesday, Dec 16

(11:00 AM – 11:30 AM CST)

Chalk Talks

Wednesday, Jan 28
(3:00 PM–4:00 PM CST)
Wednesday, Feb 25
(3:00 PM–4:00 PM CST)
Wednesday, Mar 25
(3:00 PM–4:00 PM CST)

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