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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Complete Market Channel Splits

Complete Market Channel Splits

Superior Omnichannel Insights

Accuracy
Clarity
Alignment
Precision
... all in one place
Maximize your business outcomes, today


Fill out the form to discover how Complete Market Channel Splits enable you to make informed, strategic decisions that drive true omnichannel growth.

Unleash Your Product, Category and Brand’s Full Potential

Uncover blind spots, reveal share gaps or emerging trends by channel, and discover untapped e-commerce opportunities. Whether you’re scaling up or reigniting momentum, our channel splits reveal new avenues for growth so you can propel your business forward with fresh, actionable insights tailored to your needs.

*For illustrative purposes only.

Discover the Difference of a POS-driven Universe

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Ignite Growth

Unlock deeper, actionable insights into category and channel performance

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Harness Momentum

Accelerate growth in fast-moving channels, especially e-commerce, with granular, item-level and weekly reporting

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Gain Clarity

Confidently reconcile sales data within a single, streamlined solution

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Reveal Opportunities

Optimize strategies for growth by identifying blind spots and emerging trends

Maximize your business outcomes, today


Fill out the form to discover how Complete Market Channel Splits enable you to make informed, strategic decisions that drive true omnichannel growth.

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