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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Complete Market Channel Splits

Complete Market Channel Splits

Superior Omnichannel Insights

Accuracy
Clarity
Alignment
Precision
... all in one place
Maximize your business outcomes, today


Fill out the form to discover how Complete Market Channel Splits enable you to make informed, strategic decisions that drive true omnichannel growth.

Unleash Your Product, Category and Brand’s Full Potential

Uncover blind spots, reveal share gaps or emerging trends by channel, and discover untapped e-commerce opportunities. Whether you’re scaling up or reigniting momentum, our channel splits reveal new avenues for growth so you can propel your business forward with fresh, actionable insights tailored to your needs.

*For illustrative purposes only.

Discover the Difference of a POS-driven Universe

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Unlock deeper, actionable insights into category and channel performance

Ignite Growth

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Accelerate growth in fast-moving channels, especially e-commerce, with granular, item-level and weekly reporting

Harness Momentum

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Confidently reconcile sales data within a single, streamlined solution

Gain Clarity

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Optimize strategies for growth by identifying blind spots and emerging trends

Reveal Opportunities

Discover the Difference of a POS-driven Universe

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Ignite Growth

Unlock deeper, actionable insights into category and channel performance

Artboard 1 copy 2.jpg

Harness Momentum

Accelerate growth in fast-moving channels, especially e-commerce, with granular, item-level and weekly reporting

Artboard 1 copy 2.jpg

Gain Clarity

Confidently reconcile sales data within a single, streamlined solution

Artboard 1 copy 2.jpg

Reveal Opportunities

Optimize strategies for growth by identifying blind spots and emerging trends

Maximize your business outcomes, today


Fill out the form to discover how Complete Market Channel Splits enable you to make informed, strategic decisions that drive true omnichannel growth.

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View all solutions that

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