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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Start Collecting Insights in Minutes

Start Collecting Insights in Minutes

Get real answers directly from your verified buyers without ever leaving Unify+.

Fully integrated, self-serve platform
Extensive question bank for customization
Results in 1-7 days

Connect directly with your buyers, today.


Fill out the form to learn more about Liquid Survey and how you can obtain fast feedback and valuable insights from your verified buyers

NOW AVAILABLE:
Tailor Your Insights with Custom Liquid Survey

Want the freedom to create your own surveys, tailored to your needs? Circana’s short custom surveys make it effortless—choose up to 5 questions from an ever-expanding question bank, customize responses, and even add a completely custom question. There’s no need to wait for research. Spot a trend that sparks a question? Launch a quick survey. Need fresh insights for an upcoming meeting? Fill the gap with ease. Our platform empowers your team in the moment – no extra software or training required.

*For illustrative purposes only.

Learn More About Circana’s Liquid Survey

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Where do I develop my custom survey?

Liquid Survey is integrated with Unify+ from sample feasibility to delivery of results all in one place.

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What is the source for the survey sample?

These surveys are sent to verified buyers from Circana’s Complete Consumer receipt panel.

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Can a Custom Liquid Survey be launched immediately?

As quickly as you can build it, you can launch it! Set up includes sample configuration, question selection, the option for response customization for key questions, and up to 1 completely custom question (maximum of 5 questions in total).

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How quickly can I receive my survey results?

Once 30 panelists have completed the survey, results will be available for review in a pre-defined Unify+ Story. Results will be refreshed until the targeted completes goal is met or after 7 days in field - whichever comes first.

Connect directly with your buyers, today.


Fill out the form to learn more about Liquid Survey and how you can obtain fast feedback and valuable insights from your verified buyers

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