Insights Retailers Recognize

with Liquid Data™ Essentials

Clear, meeting-ready insights to support retailer conversations

Simple and effective for teams managing with lean resources

Speak the same performance language your retailer does

Practical insights over complex analytics tools

A simple, accessible entry point for brands new to collaborative retailer programs

Confirm Eligibility and Get Pricing

Get on the Same Page as Your Retailer. Fast.

You can’t afford to walk in blind when you’re selling into major retailers. Circana gives small‑ to mid‑sized suppliers retailer‑specific performance visibility that makes collaboration easier, meetings sharper, and decisions faster.

Liquid Data Essentials is built for speed. No heavy investment. No analytics team required. Prebuilt, simplified reporting delivers the same essential insights retailers rely on, so every conversation starts informed and aligned.

How it Works:

Step 1: Select your retailer program below. More coming soon!
Step 2: Review what’s included, such as reports, scope of data, terms, and access.
Step 3: Checkout using your unique link.

*For illustrative purposes only. Scope of data will vary by retailer program

Available retailer programs

Choose from select Liquid Data Essentials programs to access simplified, retailer‑specific performance reporting, built to help you align with your retail partners.

Essential insights include:

Report templates with key measures (i.e., sales, units, etc.) that are important to your retailer

Weekly new item and store updates

Trusted data to help grow your sales, distribution, and influence with your retail partner

7-Eleven

Essential insights include:

Report templates aligned to your retailer’s processes

Early visibility into service-level, inventory, and plan-o-gram health

Metrics to proactively identify risks, address product gaps, and ensure optimal service levels

ADUSA

Essential insights include:

Data updated daily (day+1)

Specialized supply chain data (i.e., purchase orders)

Views to help your retail partner optimize the shelf by identifying under-performing items

Albertsons

Essential insights include:

Data updated daily (day+1)

Reports aligned to your retailer’s view of products and stores

Metrics to proactively identify risks, address product gaps, and ensure optimal service levels

BJ’s Wholesale Club

Essential insights include:

Report templates aligned to your retailer’s processes

Access to supply chain performance data

Own-item view to enable granular next-step actions

CVS

Essential insights include:

Report templates with key measures (i.e., sales, units, etc.) that are important to your retailer

Day, store, and item level data granularity

Own-item view to enable granular next-step actions

H-E-B

Essential insights include:

Dynamic reporting based on daily updates

Report templates aligned to your retailer’s processes

Access to market performance benchmarks

Hy-Vee

Essential insights include:

Report templates aligned to your retailer’s processes

24/7 data availability

Access to market performance benchmarks

Kroger

Essential insights include:

Report templates with key measures (i.e., sales, units, etc.) that are important to your retailer

Access to market performance benchmarks

Reports aligned to your retailer’s view of products and stores

Sam’s Club

Essential insights include:

Report templates with key measures (i.e., sales, units, etc.) that are important to your retailer

Early visibility into sales, unit, and item issues and opportunities

Own-item view to enable granular next-step actions

Wegmans

Available retailer programs

Choose from select Liquid Data Essentials programs to access simplified, retailer‑specific performance reporting, built to help you align with your retail partners.

7-Eleven

Essential insights include:

Report templates with key measures (i.e., sales, units, etc.) that are important to your retailer

Weekly new item and store updates

Trusted data to help grow your sales, distribution, and influence with your retail partner

ADUSA

Essential insights include:

Report templates aligned to your retailer’s processes

Early visibility into service-level, inventory, and plan-o-gram health

Metrics to proactively identify risks, address product gaps, and ensure optimal service levels

Albertsons

Essential insights include:

Data updated daily (day+1)

Specialized supply chain data (i.e., purchase orders)

Views to help your retail partner optimize the shelf by identifying under-performing items

BJ’s Wholesale Club

Essential insights include:

Data updated daily (day+1)

Reports aligned to your retailer’s view of products and stores

Metrics to proactively identify risks, address product gaps, and ensure optimal service levels

CVS

Essential insights include:

Report templates aligned to your retailer’s processes

Access to supply chain performance data

Own-item view to enable granular next-step actions

H-E-B

Essential insights include:

Report templates with key measures (i.e., sales, units, etc.) that are important to your retailer

Day, store, and item level data granularity

Own-item view to enable granular next-step actions

Hy-Vee

Essential insights include:

Dynamic reporting based on daily updates

Report templates aligned to your retailer’s processes

Access to market performance benchmarks

Kroger

Essential insights include:

Report templates aligned to your retailer’s processes

24/7 data availability

Access to market performance benchmarks

Sam’s Club

Essential insights include:

Report templates with key measures (i.e., sales, units, etc.) that are important to your retailer

Access to market performance benchmarks

Reports aligned to your retailer’s view of products and stores

Wegmans

Essential insights include:

Report templates with key measures (i.e., sales, units, etc.) that are important to your retailer

Early visibility into sales, unit, and item issues and opportunities

Own-item view to enable granular next-step actions

Confirm Eligibility and Get Pricing

Want to know more?

Frequently Asked Questions

What are the eligibility requirements for this program?

Each Liquid Data Essentials program has an established sales threshold that determines qualification, based on your most recent 52-week sales with the retailer. Liquid Data Essentials is available to suppliers whose annual sales are above zero and below the retailer’s eligibility threshold.

What happens if my business grows beyond the threshold?

If your sales exceed the program limits, at the end of your term you’ll be transitioned to a more advanced solution that better aligns with your expanded data needs. If you need deeper insights, broader data coverage, or advanced features, you can also upgrade at any point during your term.

What insights are available in the program?

Content varies slightly by retailer but is built from best practice reporting designed to answer the most common questions that emerging suppliers face with the retailer.

How many users can access the program?

All Liquid Data Essentials programs consist of 2 viewer licenses.

What support is available once I have access?

On‑demand training modules and guidance materials are available to help you get started and stay updated. You’ll have a combination of automated help (for common tasks) and centralized support (for more complex questions).

How is my price decided?

Pricing is determined solely by your most recent 52-week sales with the retailer. Pricing is non-negotiable.

What is the contract term?

Contracts follow a standard one-year term with annual auto-renewal. Towards the end of your term, you will be contacted with your renewal details which will depend on your most recent 52-week sales with the retailer. If you wish to cancel, you must contact us 60 days before the end of your term.

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