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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

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Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Essential Retailer Insights

Essential Retailer Insights

Collaboration grounded in objective truth.

Clear, meeting-ready insights to support retailer conversations

Simple and effective for teams managing with lean resources

Speak the same performance language your retailer does

Practical insights over complex analytics tools

A simple, accessible entry point for brands new to collaborative retailer programs

Fill out the form to confirm eligibility and get pricing

Get on the Same Page as Your Retailer. Fast.

You can’t afford to walk in blind when you’re selling into major retailers. Circana gives small‑ to mid‑sized suppliers retailer‑specific performance visibility that makes collaboration easier, meetings sharper, and decisions faster.


These programs are built for speed. No heavy investment. No analytics team required. Prebuilt, simplified reporting delivers the same essential insights retailers rely on, so every conversation starts informed and aligned.


How it Works: 


Step 1: Select your retailer program below. More coming soon!
Step 2: Review what’s included, such as reports, scope of data, terms, and access.
Step 3: Checkout using your unique link.

*For illustrative purposes only. Scope of data will vary by retailer program

Available retailer programs


Choose from select programs to access simplified, retailer‑specific performance reporting, built to help you align with your retail partners.

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ADUSA

Stay ahead of risk, improve execution, and protect on‑shelf availability where it matters most at ADUSA.


  • 10 dynamic reports refreshed weekly


  • Early visibility into service levels, inventory health, planogram execution, and in‑stock performance


  • A shared, data‑driven view of supply chain performance

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Albertsons

Proactively identify risks, close service gaps, improve forecast accuracy, and reduce out‑of‑stocks at Albertsons.


  • 14 prebuilt supply chain reports


  • Daily sales and inventory updates


  • Supply chain visibility from purchase order creation through on‑shelf performance

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BJ’s Wholesale Club

Identify trends, gaps, and opportunities faster with intuitive reporting to drive growth at BJ’s.


  • 6 custom‑designed reports for emerging suppliers


  • Daily sales and inventory insights


  • A BJ’s aligned view of sales and inventory performance

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H-E-B

Gain clear insight into sales trends, distribution, and item performance across H-E-B.


  • 4 standardized reports with daily store-level sales updates


  • Weekly new item and store updates


  • Built in brick-and-mortar and e-commerce visibility


  • Item, trend, digital, and store-level views refreshed on a one-day lag

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Hy-Vee

Bring together supply chain performance, point‑of‑sale results, and loyalty insights at Hy-Vee.


  • Grow sales, distribution, and visibility across Hy‑Vee stores


  • Proactively flag risks, address distribution gaps, improve demand forecasting, and deepen shopper insights


  • Present credible data‑backed recommendations

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Kroger

Understand dollar and unit sales, item performance at Kroger, and broader market context.


  • 3 prebuilt reports that provide an understanding of dollar and unit sales


  • See performance by item at Kroger to assess assortment opportunities


  • Identify items that are over- or under-performing versus the market

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Sam’s Club

Monitor retail price changes, inform growth strategies, and pinpoint assortment opportunities at Sam’s Club.


  • 4 point-of-sale reports


  • A shared, retailer-aligned view of sales performance


  • Available 24 hours, seven days a week

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Wegmans

Gain access to point-of-sales performance aligned with how Wegmans merchants analyze the business.


  • Standardized power grid report


  • Weekly refreshed data and 52 rolling weeks of item‑level sales history


  • View total store and e-commerce performance

Fill out the form to confirm eligibility and get pricing

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Want to know more?

Frequently Asked Questions

What are the eligibility requirements for this program?

Each program has an established sales threshold that determines qualification, based on your most recent 52-week sales with the retailer. The program is available to suppliers whose annual sales are above zero and below the retailer’s eligibility threshold.

What happens if my business grows beyond the threshold?

If your sales exceed the program limits, at the end of your term you’ll be transitioned to a more advanced solution that better aligns with your expanded data needs. If you need deeper insights, broader data coverage, or advanced features, you can also upgrade at any point during your term.

What insights are available in the program?

Content varies slightly by retailer but is built from best practice reporting designed to answer the most common questions that emerging suppliers face with the retailer.

How many users can access the program?

All programs consist of 2 viewer licenses.

What support is available once I have access?

On‑demand training modules and guidance materials are available to help you get started and stay updated. You’ll have a combination of automated help (for common tasks) and centralized support (for more complex questions).

How is my price decided?

Pricing is determined solely by your most recent 52-week sales with the retailer. Pricing is non-negotiable.

What is the contract term?

Contracts follow a standard one-year term with annual auto-renewal. Towards the end of your term, you will be contacted with your renewal details which will depend on your most recent 52-week sales with the retailer. If you wish to cancel, you must contact us 60 days before the end of your term.

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