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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Industries
Resources
The holidays are approaching quickly and so are the decisions about what’s cooking! 🤔 🍽️
Key Insights
📦 Circana data shows that 23% of those celebrating Christmas plan to order some pre-cooked or ready-to-serve items, while 9% will outsource their entire holiday meal.
From homemade classics to convenient options, holiday meals are evolving with consumer preferences.
So ... Homemade?
Or premade?
Company
Suggested solutions
Future of™ Apparel is now available
THE SINGLE SOURCE OF TRUTH FOR
Apparel
It’s critical for apparel brands to keep tabs on industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.
To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.
We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.
Join more than 7,000 clients and partners worldwide
It all starts with
Apparel Industry Experts
“Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective.”
Drive Apparel Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Apparel Category Sales: Tops, Bottoms, and Outerwear Lead, with Strong Growth in
Outerwear and Sleepwear
There were no changes in category rankings this period. The top three leaders remain Tops, Bottoms, and Outerwear. Notably, Outerwear and Sleepwear showed substantial sales growth, up 15.7% and 14.0% respectively versus the prior period. Dresses and Intimates experienced slight declines, but overall, the apparel market remains stable at the top.
Source: Circana, Liquid AI™,
October, 2025
Data Source:
Point of Sale (POS) Data
Featured Solutions for Apparel Brands
Circana offers tailored solutions for every corner of the apparel industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
