Don Unser leads Circana’s thought leadership for executive audiences. Unser’s expertise in consumer and retail trends spans the portfolio of Circana’s covered industries, making him a trusted advisor to some of today’s most successful brands and retailers. He is a frequent guest in the C-suites of companies such as Target, Apple, Best Buy, Newell, Kroger, and many others. They rely on him for insight into industry and category performance, the state of retail, and winning strategies of best-in-class companies. Unser also serves on the board of directors at the Retail Industry Leaders Association and on the Federal Economic Statistics Advisory Committee.

Prior to joining Circana, Unser was a 20-year veteran at Hewlett-Packard and held a variety of positions with the company, including Vice President of Retail Sales. Unser holds an MBA from the University of Tampa and a BSBA/Finance from University of Central Florida, where he sits on the Deans’ Advisory Board.