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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Answer the most pressing business questions.

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Designed for small CPG businesses. 

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Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

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Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data™ Essentials

See performance the way retailers do without the need for a large team or budget…

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Insights Hub

Understanding consumer behavior is crucial for any successful marketing strategy, and at Circana, we specialize in distilling complex sales data into actionable insights. Our detailed insights hub sheds light on consumer preferences to help your business adapt to market changes and improve performance.

FEATURED

Holiday Consumer Shopping Predictions

Consumers are entering the holiday season with budgets, shopping lists, and spending priorities already taking shape.

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Consumer Insights

Hispanic Consumer Data
Circana's data shows that Hispanic consumers are driving growth in both the CPG retail and the food and beverage industries. This growth is being driven both in terms of dollars spent and units purchased. With more than 25% of Hispanic consumers in Gen Z, this group represents large opportunities for growth across categories for retailers and food and beverage brands.

Consumer Insights

GLP-1s and Consumer Behavior/Impact
The GLP-1 landscape is evolving rapidly. Greater availability, expanding access, lower-cost alternatives, and new formats are bringing a broader range of consumers into the market.

Marketing & Media

TV Advertising Strategies
Discover how leading CPG marketers boost campaign ROI with precision targeting in SVOD TV ads. Our e-book reveals the power of combining cross-platform verified viewership data with retail verified purchase data to identify proven strategies.
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