Included in this report for the first time, Circana earns the highest scores possible in seven criteria, including Aggregate Demand Forecast, Deployment Options, Partner Ecosystem, Pricing Flexibility and Transparency, and Scalability

CHICAGO – Nov. 30, 2023 Circana™, a leading advisor on the complexity of consumer behavior,  announced today that Forrester Research has named the company a “Strong Performer” in its “The Forrester Wave™: Retail Planning Platforms, Q4 2023” report. It is the first time Forrester has included Circana in this report. Circana products and solutions evaluated by Forrester include AlwaysOn Analytics, Assortment Optimization, Gateways and Supply Chain. These solutions also support manufacturers and facilitate collaboration to create additional growth opportunities. Forrester analyzed 13 retail planning platform solutions utilizing criteria grouped into three categories: current offering, strategy and market presence.

Commenting on Circana’s products and solutions, the report notes, “Circana’s current offering demonstrated strengths  in deployment options – offering on-premise vendor or client managed service, private cloud or a choice of public cloud hyper-scale deployments – scalability, and aggregate demand forecast.” It also states, “Reference customers commended the company’s internationalization and ability to distill insight from new data sets … Circana is the best fit for retailers seeking scalable, AI-infused collaboration around pricing and promotion.” The report added, “It (Circana) provides near real-time visibility on consumers and markets in 23 countries representing 75% of the world’s GDP.”

“Circana has a laser focus on accelerating the growth of our retail and manufacturer clients by providing insights into the complete consumer with critical details into activities such as how they prepare for shopping trips, how they plan their menus, and when and where they shop,” said Kirk Perry, president and chief executive officer, Circana. “For us, Forrester’s recognition acknowledges the success of this strategy, enabled by the merger of the legacy IRI and NPD organizations, creating a category of one to support retailers and brands.”

“It is very significant that Forrester names Circana a ‘Strong Performer’ the first time we are included in this report. We believe it demonstrates our progress and momentum in this market. Circana offers unique capabilities that enable retailers and manufacturers to drive long-term growth by identifying new opportunities for innovation, success and collaboration,” added Wei Lin Wong, president, Global Retail, Circana. “We will continue our strategy to integrate, scale and innovate Circana’s industry-leading technology and data assets, and bring our clients end-to-end solutions that move them from insights through activation into execution by offering the most complete view of the consumer across industries, geographies and channels.”

A complimentary copy of “The Forrester Wave™: Retail Planning Platforms, Q4 2023” report is available here.

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