New York, NY, January 24, 2023 – The NPD Group today announced the winners of the 2022 Toy Industry Performance Awards for the Americas. The awards were given to the manufacturers in the United States, Canada, and Brazil, based on the top-selling property and toy, and the top-selling toys by supercategory, and in Mexico based on top-gaining toy property and top-gaining toy property by supercategory according to NPD’s Retail Tracking Service.
“All of these winners should be tremendously proud of how they performed in 2022. In what was a challenging period for many other areas of retail, these winners represent how resilient the toy industry continues to be,” said Kelly Thacker, vice president, US toys and media entertainment at The NPD Group. “I would like to personally congratulate all the winners and wish them continued success in 2023.”
U.S. Top Toy Property of the Year
Property
Manufacturer
Pokémon
The Pokémon Company
U.S. Top-Selling Toy of the Year
Item Description
Manufacturer
Squishmallows Plush 16″ Assortment
Jazwares
U.S. Top-Selling Toy by Supercategory
Supercategory
Item Description
Manufacturer
Action Figures & Acc
Jurassic World Dominion Roar Strikers Figures 9″ Assortment
Smashers Dino Island Giant Skull With 30 Surprises
Zuru
Arts & Crafts
Ultimate Light Board Drawing Tablet
Crayola
Building Sets
Creator Expert Botanical Collection Orchid
The LEGO Group
Dolls
Barbie Dreamhouse
Mattel
Explorative & Other Toys
5 Surprise Toy Mini Brands Capsule Assortment
Zuru
Games/Puzzles
Jenga Classic
Hasbro
Infant/Toddler/Preschool Toys
Gabby’s Dollhouse Purrfect Playset
Spin Master
Outdoor & Sports Toys
Spikeball Combo Meal Set
Spikeball
Plush
Squishmallows Plush 8″ Assortment
Jazwares
Vehicles
Hot Wheels Singles 1:64 Assortment
Mattel
Youth Electronics
KidiZoom Smartwatch Asst
VTech
Mexico Top-Gaining Toy Property of the Year
Item
Manufacturer/Licensor
World Soccer
Panini
Mexico Top-Gaining Toy Property by Supercategory
Supercategory
Property
Manufacturer/Licensor
Action Figures & Accessories
Jurassic Park/World
NBC Universal
Arts & Crafts
Play-Doh
Hasbro
Building Sets
LEGO Creator Expert
The LEGO Group
Dolls
Rainbow High
MGA
Explorative & Other Toys
World Soccer
Panini
Games/Puzzles
Pokémon
The Pokémon Company
Infant/Toddler/Preschool Toys
Gabby’s Dollhouse
NBC Universal
Outdoor & Sports Toys
Roblox
Roblox
Plush
Squishmallows
Jazwares
Vehicles
Hot Wheels
Mattel
Youth Electronics
VTech Nitro/Laptops
VTech
Brazil Top Toy Property of the Year
Property
Manufacturer
Barbie
Mattel
Brazil Top-Selling Toy of the Year
Item Description
Manufacturer
Hot Wheels Singles 1:64 Assortment
Mattel
Brazil Top-Selling Toy by Supercategory
Supercategory
Item Description
Manufacturer
Action Figures & Accessories
Avengers Olympus Project Assortment 9.5″
Hasbro
Arts & Crafts
Play-Doh Drill N Fill Dentist
Hasbro
Building Sets
First Builders Big Building Bag
Mattel
Dolls
Barbie Fashion Doll Assortment
Mattel
Explorative & Other Toys
FIFA World Cup Qatar 2022 Blister 10 Stickers Pack
Panini
Games/Puzzles
Banco Imobiliario
Estrela
Infant/Toddler/Preschool Toys
Baby Brink Maria Clara And JP Doll 21cm
Nova Brink
Outdoor & Sports Toys
Quad Bike And Pedal Spider Assortment
Maral
Plush
Paw Patrol Skye Plush 30cm
Sunny
Vehicles
Hot Wheels Singles 1:64 Assortment
Mattel
Youth Electronics
Robo Alive Rampaging Raptor
Candide
About Circana Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition. Learn more at www.circana.com.
