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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Chris Tompson

Chief Strategy Officer
Chris Tompson

Chris Tompson is responsible for leading the Global Corporate Strategy team, including strategic planning, growth strategy, corporate initiatives, and partnerships. Tompson was previously Senior Vice President of Retail Strategy for Circana.

Prior to Circana, Tompson was a strategy consultant as part of Strategy& (formerly Booz & Co), a PwC company, primarily focused on corporate and commercial strategy. During his tenure at Strategy&, Tompson served as a strategic advisor to executives across the consumer packaged goods and retail industries in both the U.S. and internationally.

Tompson received his Master of Business Administration from The University of Michigan Stephen M. Ross School of Business and his Bachelor of Arts in Economics and Psychology from Bucknell University.

Tompson lives in Chicago’s Ravenswood neighborhood with his wife and children.

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