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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

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Hannah Kim

Chief Legal Officer
Hannah Kim

Hannah Kim is Circana’s chief legal officer, overseeing all global corporate legal, compliance, and privacy functions for the company. She joined Circana in January 2024.

Kim has strong expertise in global legal, government relations, regulatory compliance, risk management, corporate compliance, and ethics. Previously, Kim served as chief legal officer and corporate secretary for Nieman Marcus Group. Prior to that, she was chief legal officer, chief compliance officer, and corporate secretary for Energizer Holdings, Inc. Kim has also served in a number of senior legal roles at Bank of America and Lowe’s Companies, Inc. She began her legal career in private practice at Alston & Bird LLP and Parker Poe Adams and Bernstein LLP.

Kim received her Doctor of Law and Bachelor of Science degree in business administration from the University of Tennessee.

Kim currently resides in St. Louis, Missouri with her husband and four children. She currently serves on the board of directors for the Clayton Community Foundation.

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