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We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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Liquid AI

Answer your most pressing business questions in a fraction of the time.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Wei Lin Wong

President, CPG
Wei Lin Wong

As President of CPG, Wei Lin Wong is responsible for leading CPG commercial teams across the globe. This includes client engagement, delivery of innovative solutions, and thought leadership. Previously, Wong was Circana’s President of Retail and Chief Strategy Officer.

Prior to Circana, Wong worked in management consulting as part of Booz & Company, now Strategy&, a PwC company, primarily focused on operating model transformation and organizational efficiency. In prior roles, he was part of the Global Strategy team at Aon Consulting, now Alight Solutions, a leading HR consulting firm based in Chicago.

Wong received his Master of Business Administration from The University of Chicago Booth School of Business and his Bachelor of Science in communications from Northwestern University.

Wong lives in Chicago’s North Center neighborhood with his wife and children.

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