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25-34-year-olds are

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It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

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Growth Leaders Spotlight: How Premier Protein and Chomps Won in 2025

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Circana

Mar 16, 2026

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Two high-growth brands share how they expanded distribution, captured consumer demand, and accelerated category growth.

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Growth Leaders Spotlight: How Premier Protein and Chomps Won in 2025

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  • Writer: Circana
    Circana
  • Mar 16
  • 1 min read

Updated: Mar 17

Protein continues to be one of the fastest-growing areas in CPG. But winning in the category requires more than just strong demand.

 

In this Growth Leaders Spotlight Session, Circana hosts leaders from Premier Protein and Chomps, two companies recognized for driving strong volume growth in 2025.

 

Hear how they navigated supply challenges, expanded retail presence, and leveraged innovation to capture new consumers.


What You’ll Learn

  • Key drivers behind protein category growth

  • How brands expand distribution and retail visibility

  • Consumer trends shaping the future of snacking and wellness

  • The impact of GLP-1 adoption on protein consumption

  • How AI and digital commerce are changing product discovery


Featured Speakers

  • Brian Lechner – Sr. Director, Category Leadership, Premier Protein

  • Matt Landen – SVP Business Development, Chomps


Watch the Growth Leaders Spotlight to learn how top CPG brands drive category growth.

Fill out the form to access the webinar.

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