Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
Marketing
Liquid Activation™
Liquid Activation is Circana’s audience activation platform for building and deploying purchase-based audiences using deterministic data. As part of Circana’s Complete Audiences™, it enables marketers to move from audience insight to activation with speed, precision, and confidence.
With Liquid Activation, you can create custom audiences, size opportunities instantly, and activate across your media ecosystem to reach the consumers most likely to convert.
Immediate
Go from idea to activation in minutes. Build and deploy audiences quickly without long lead times or manual workflows.
Powerful
Activate data-rich audiences to win new buyers, switch competitors, and grow share across your media ecosystem.
Verified
Build or model off of 100% verified buyers
Join more than 7,000 clients and partners worldwide
Faster Access To The Audiences That Drive Growth
Verified Buyers. Real Precision. At Scale.
Audiences are built on 100% verified purchase data, reaching 500M+ loyalty cards, which enables highly precise targeting—from brand and product-level buyers to new buyers, switchers, and triers. This depth and scale allow marketers to activate with confidence and drive real business outcomes.
Activate at the Speed of the Moment
Liquid Activation transforms audience creation from a slow, manual process into something that happens in minutes or seconds, allowing teams to act on consumer intent while the moment still matters. This eliminates days or weeks of back-and-forth and enables immediate sizing, building, and distribution of audiences in one place.
Decades of experience. Seconds to impact.
Liquid Activation is a purchase-based audience activation platform that enables marketers to build, customize, and deploy audiences using real transaction data. It connects audience insight directly to media execution, giving brands and agencies the ability to activate audiences based on what consumers actually buy.
From Insight to Activation in One Seamless Workflow
From audience insight to activation in a single workflow
Explore Search audiences using purchase behavior, category trends, and shopper attributes.
Build Customize audiences using flexible inputs aligned to campaign goals.
Size Understand audience scale and composition instantly.
Activate Deploy audiences directly to your media platforms.
Optimize Refine audiences based on performance and evolving strategies.
Liquid Activation supports a wide range of audience targeting and activation needs:
Retail media audience targeting and activation
Digital and TV audience segmentation
New product launch targeting
Brand switching and conquesting strategies
Campaign optimization and refinement
Cross-channel audience activation
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Accelerate Audience Activation with Verified Purchase Data
Request a demo to build, size, and activate high-precision audiences from real purchase data in minutes—so you can reach consumers most likely to convert.
Accelerate Audience Activation with Verified Purchase Data
The activation engine behind Complete Audiences™
Liquid Activation is the execution layer of Circana’s Complete Audiences™.
Complete Audiences provides the data foundation and audience intelligence. Liquid Activation enables you to build, customize, and activate those audiences directly within your media workflow.
Together, they create a connected system for audience targeting, activation, and measurement.
