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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Marketing
Liquid Activation™
Liquid Activation is Circana’s audience activation platform for building and deploying purchase-based audiences using deterministic data. As part of Circana’s Complete Audiences™, it enables marketers to move from audience insight to activation with speed, precision, and confidence.
With Liquid Activation, you can create custom audiences, size opportunities instantly, and activate across your media ecosystem to reach the consumers most likely to convert.
Immediate
Go from idea to activation in minutes. Build and deploy audiences quickly without long lead times or manual workflows.
Powerful
Activate data-rich audiences to win new buyers, switch competitors, and grow share across your media ecosystem.
Verified
Build or model off of 100% verified buyers
Join more than 7,000 clients and partners worldwide
Faster Access To The Audiences That Drive Growth
Verified Buyers. Real Precision. At Scale.
Audiences are built on 100% verified purchase data, reaching 500M+ loyalty cards, which enables highly precise targeting—from brand and product-level buyers to new buyers, switchers, and triers. This depth and scale allow marketers to activate with confidence and drive real business outcomes.
Activate at the Speed of the Moment
Liquid Activation transforms audience creation from a slow, manual process into something that happens in minutes or seconds, allowing teams to act on consumer intent while the moment still matters. This eliminates days or weeks of back-and-forth and enables immediate sizing, building, and distribution of audiences in one place.
Decades of experience. Seconds to impact.
Liquid Activation is a purchase-based audience activation platform that enables marketers to build, customize, and deploy audiences using real transaction data. It connects audience insight directly to media execution, giving brands and agencies the ability to activate audiences based on what consumers actually buy.
From Insight to Activation in One Seamless Workflow
From audience insight to activation in a single workflow
Explore Search audiences using purchase behavior, category trends, and shopper attributes.
Build Customize audiences using flexible inputs aligned to campaign goals.
Size Understand audience scale and composition instantly.
Activate Deploy audiences directly to your media platforms.
Optimize Refine audiences based on performance and evolving strategies.
Liquid Activation supports a wide range of audience targeting and activation needs:
Retail media audience targeting and activation
Digital and TV audience segmentation
New product launch targeting
Brand switching and conquesting strategies
Campaign optimization and refinement
Cross-channel audience activation
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Accelerate Audience Activation with Verified Purchase Data
Request a demo to build, size, and activate high-precision audiences from real purchase data in minutes—so you can reach consumers most likely to convert.
Accelerate Audience Activation with Verified Purchase Data
The activation engine behind Complete Audiences™
Liquid Activation is the execution layer of Circana’s Complete Audiences™.
Complete Audiences provides the data foundation and audience intelligence. Liquid Activation enables you to build, customize, and activate those audiences directly within your media workflow.
Together, they create a connected system for audience targeting, activation, and measurement.
