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Vince Sgabellone
Industry Analyst, Food and Foodservice
Vince Sgabellone has worked in many different roles across the food and foodservice industry. From sales to marketing, distribution to product development, and manufacturers to operators. All of this has served him well since entering the research industry with Circana more than a decade ago.
In his role, Sgabellone combines his analytic abilities and natural curiosity with his expertise in the industry. He helps his clients to understand the market, the competition, and the consumer.
Recent Posts from
Vince Sgabellone
Whether it is the Olympics, global soccer tournaments, tennis grand slams, prestigious golf tournaments, or a championship American football game, major sporting events capture the world’s attention, and with it, a surge in consumer spending. For marketers, these moments can feel like can’t-miss opportunities. But the reality is more nuanced: While the impact on retail and consumer engagement is real, it is often fleeting, uneven and highly contextual.
27 May 2026
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As enthusiasm grows for global football/soccer matches, brands and retailers can seize the moment to connect with millions of fans tuning in and shopping for team gear, food, and more. From TikTok marketing opportunities to watch party trends, discover the winning strategies to score big during this month-long tournament.
26 May 2026
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In 2015, Korean beauty brands entered the U.S. market with a skincare-first philosophy, marking a clear departure from the social media–driven makeup trends that dominated the beauty industry at the time. The initial K-beauty boom introduced products like BB/CC creams and sheet masks, while also bringing innovative ingredients such as snail mucin and ginseng into the mainstream.
20 May 2026
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Consumers are enlisting do-it-yourself auto maintenance in an effort to save money amid challenging economic times, rising gas prices, and growing needs being placed on their vehicles. We’re seeing shoppers become more resourceful and hands-on as they look for ways to extend the life of their vehicles and manage expenses.
19 May 2026
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Father’s Day gifting is evolving, blending enduring favorites with new trends. While grilling, spirits, apparel, and fragrances remain staples, emerging categories like fitness trackers, toy-building sets, and VR are gaining traction. Circana data shows consumers balancing meaningful indulgences with practicality as they celebrate modern dads.
18 May 2026
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Purple is emerging as a standout trend across fashion, home, beauty, and food, reflecting a shift toward bold self-expression. Circana’s data highlights rising demand, from growth in apparel and makeup to increasing popularity in produce and menu items like ube. As consumers move beyond neutral tones, purple is becoming a powerful symbol of creativity, wellness, and individuality.
13 May 2026
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Circana’s 2026 book market insights reveal shifting reader preferences amid economic pressure. From the rise of hands-on nonfiction and escapist fiction like manga to continued strength in children’s and screen-free categories, emerging trends point to evolving consumer behaviors in a competitive entertainment landscape.
8 May 2026
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