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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Karyn Schoenbart

Board Member

Karyn Schoenbart is a board member for Circana.

Schoenbart is the co-founder and managing director of Duo Partners Consulting, LLC, a New York-based consulting and investment firm. She served as CEO of NPD prior to her integral role in the successful NPD/IRI merger. Under her leadership, NPD was named one of the Best Companies to Work For in New York State and was recognized as one of the most respected firms in its industry. Schoenbart has received numerous awards recognizing her impact as a female business leader and wrote the book "Mom.B.A: Essential Business Advice from One Generation to the Next" based on the business lessons she has learned.

She currently serves on the boards of Arpalus, CivicScience, Revuze, and Stylitics, and was previously on the board of the Retail Industry Leaders Association (RILA). Schoenbart also serves on the advisory board of The Resolution Project, a nonprofit organization that develops socially responsible young leaders, and serves on the Board of Tastewise.

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