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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Lauren Cooks Levitan

Board Member

Lauren Cooks Levitan is a board member for Circana, appointed in 2026.

Currently Co-Founder and Co-CEO of ROOT, Levitan has more than 30 years of strategic, financial, and operational experience with high-growth, global retail companies.

Prior to founding ROOT, Levitan served as first CFO then President of Faire Wholesale, Inc., a 2-way wholesale marketplace provider. Before that, Levitan was the Chief Financial Officer of Fanatics, Inc., a retailer of licensed sports apparel and merchandise. She also served as Co-Founder and Managing Partner at Moxie Capital LLC, where she provided capital investment and advisory services to branded, consumer-facing businesses that operated in wholesale, retail, e-commerce, and direct sales. Earlier in her career, she held positions at Cowen & Company, Robertson Stephens, Crate & Barrel, the Gymboree Corporation, and Goldman Sachs.

Levitan currently serves as Lead Independent Director and Audit Committee Chair on the board of directors of e.l.f. Beauty, Inc. and as a director of Faire Wholesale, Inc.

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