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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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Norm Alpert
Board Member
Norm Alpert is a board member for Circana (formerly IRI and NPD).
Alpert is a founding partner and president at Vestar Capital Partners. He is also on Vestar’s Management Committee, which oversees investment strategy and firm operations. Alpert began his career in 1980 as a commercial banker at Manufacturers Hanover Trust Company as a member of the Special Finance Division. He joined the Management Buyout Group at The First Boston Corporation in 1984, before leaving in 1988 to launch Vestar Capital Partners.
During his time at Vestar, Alpert has served as a director on over 30 corporate boards. In addition to the IRI/NPD Board, he currently serves on the boards of Accanto Behavioral and Nox Health. Alpert is also a trustee emeritus of both Brown University and White Plains Hospital, is Chairman of American Friends of Shalva (the association for mentally and physically challenged children in Israel) and serves on the board of the National Rowing Foundation.
