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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Norm Alpert

Board Member

Norm Alpert is a board member for Circana (formerly IRI and NPD).

Alpert is a founding partner and president at Vestar Capital Partners. He is also on Vestar’s Management Committee, which oversees investment strategy and firm operations. Alpert began his career in 1980 as a commercial banker at Manufacturers Hanover Trust Company as a member of the Special Finance Division. He joined the Management Buyout Group at The First Boston Corporation in 1984, before leaving in 1988 to launch Vestar Capital Partners.

During his time at Vestar, Alpert has served as a director on over 30 corporate boards. In addition to the IRI/NPD Board, he currently serves on the boards of Accanto Behavioral and Quest Analytics. Alpert is also a trustee emeritus of both Brown University and White Plains Hospital, is Chairman of American Friends of Shalva (the association for mentally and physically challenged children in Israel) and serves on the board of the National Rowing Foundation.

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