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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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Philip Hammarskjold
Board Member
Philip Hammarskjold is a board member for Circana (formerly IRI and NPD). Philip is the Executive Chairman of Hellman & Friedman and serves as the Chairman of the Firm’s Investment Committee and Compensation Committee. He previously served as the Firm’s Chief Executive Officer from 2009 to 2017 and Co-CEO in 2018.
Philip joined H&F in 1992. He is currently a Director of Caliber Collision, Cordis, and Circana and was formerly a Director of numerous portfolio companies, including, AlixPartners, Catalina, Change Healthcare (formerly Emdeon), Digitas, DoubleClick, GeoVera Insurance Group, Goodman Global, Grocery Outlet, Texas Genco, and Young & Rubicam. Prior to H&F, Philip was employed by the Corporate Advisory Department of Dominguez Barry Samuel Montagu in Sydney, Australia, and by the Merchant Banking Department of Morgan Stanley & Co. in New York.
Philip is active in the philanthropic community and currently serves on the Board of Directors of the UCSF Foundation (former Chair); the Board of Advisors of the International Rescue Committee; and the Board of Directors of Memorial Sloan Kettering. He previously served as the Vice Chairman of the Princeton University Board of Trustees.
