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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Solutions

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Philip Hammarskjold

Board Member

Philip Hammarskjold is a board member for Circana (formerly IRI and NPD). Philip is the Executive Chairman of Hellman & Friedman and serves as the Chairman of the Firm’s Investment Committee and Compensation Committee. He previously served as the Firm’s Chief Executive Officer from 2009 to 2017 and Co-CEO in 2018.

Philip joined H&F in 1992. He is currently a Director of Caliber Collision, Cordis, and Circana and was formerly a Director of numerous portfolio companies, including, AlixPartners, Catalina, Change Healthcare (formerly Emdeon), Digitas, DoubleClick, GeoVera Insurance Group, Goodman Global, Grocery Outlet, Texas Genco, and Young & Rubicam. Prior to H&F, Philip was employed by the Corporate Advisory Department of Dominguez Barry Samuel Montagu in Sydney, Australia, and by the Merchant Banking Department of Morgan Stanley & Co. in New York.

Philip is active in the philanthropic community and currently serves on the Board of Directors of the UCSF Foundation (former Chair); the Board of Advisors of the International Rescue Committee; and the Board of Directors of Memorial Sloan Kettering. He previously served as the Vice Chairman of the Princeton University Board of Trustees.

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