top of page

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

static-bg-cube-right.jpg

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Philip Hammarskjold

Board Member

Philip Hammarskjold is a board member for Circana (formerly IRI and NPD).

Philip is the Executive Chairman of Hellman & Friedman and serves as the Chairman of the Firm’s Investment Committee and a member of the Compensation Committee. He previously served as the Firm’s Chief Executive Officer from 2009 to 2017 and Co-CEO in 2018.

Philip joined H&F in 1992. He is currently a Director of Cordis and Circana and was formerly a Director of numerous portfolio companies, including, AlixPartners, Caliber Collision, Catalina, Change Healthcare (formerly Emdeon), Digitas, DoubleClick, GeoVera Insurance Group, Goodman Global, Grocery Outlet, Texas Genco and Young & Rubicam. Prior to H&F, Philip was employed by the Corporate Advisory Department of Dominguez Barry Samuel Montagu in Sydney, Australia and by the Merchant Banking Department of Morgan Stanley & Co. in New York.

Philip is active in the philanthropic community and currently serves as the Chairman of the UCSF Foundation Board of Directors and the Board of Advisors of the International Rescue Committee. He previously served as the Vice Chairman of the Princeton University Board of Trustees.

View all solutions that

bottom of page