top of page
Circana Navigation
Left Sidebar.jpg

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

Company

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg
Ben Arnold

Ben Arnold

Executive Director, Industry Analyst, Consumer Technology

Ben Arnold covers market trends in the office supplies industry. A veteran analyst, he has led research initiatives for media and technology companies for over 15 years with a focus on shifting consumer habits and usage. Prior to his tenure at Circana, Arnold held analyst positions at the Consumer Technology Association (CTA) and Gannett/USA TODAY.


Arnold’s work has been featured extensively in news and business outlets such as The Wall Street Journal, CNBC, NBC’s TODAY Show, and The New York Times. A recognized industry expert, he regularly presents at industry events such as CES, CP-Plus, and the Society for Information Display.


Arnold has a bachelor’s in International Relations from the University of Virginia.

Recent Posts from

Ben Arnold

How to Tell If a Promotion Drove Real Growth

14

How to Tell If a Promotion Drove Real Growth
Standard promotion reports often confuse a short-term sales spike with genuine growth, overlooking pull-forward and other factors that erode true lift. While conventional promotion measurements can miss performance results, an always-on approach proves which promotions actually have an impact.

10 Jul 2026

Tags

England’s heatwave quarter-final could help shops and pubs score this weekend

14

England’s heatwave quarter-final could help shops and pubs score this weekend
A winning combination of Saturday night’s quarter-final against Norway and soaring temperatures could give shops and pubs their biggest sales opportunity of the tournament so far, according to new data from Circana, LLC.

10 Jul 2026

Tags

Circana Forecasts Office Supplies Market to Reach $11.1 Billion in 2026 as Pricing Offsets Ongoing Volume Declines

100

Circana Forecasts Office Supplies Market to Reach $11.1 Billion in 2026 as Pricing Offsets Ongoing...
Back-to-school and promotions drive critical demand for the industry

9 Jul 2026

Tags

Beyond the Promotional Lift: What Early Summer Sales Reveal About Future Consumer Behavior

110

Beyond the Promotional Lift: What Early Summer Sales Reveal About Future Consumer Behavior
This year’s early summer retail promotions offered more than a snapshot of retail performance — it provided important clues about how consumers are approaching spending in a complex market. While June promotions generated modest sales gains, the results reinforce a growing reality: Consumers remain willing to spend, but they are becoming far more intentional about when, where, and why they make purchases.

8 Jul 2026

Tags

Global Soccer Tournament Fuels Weeks of Snacking, Sipping and Hosting, Circana Reports

138

Global Soccer Tournament Fuels Weeks of Snacking, Sipping and Hosting, Circana Reports
This is where convenience and occasion-based merchandising matter

8 Jul 2026

Tags

Navigating Rising Memory Costs and Shifting Demand in the B2B Notebook Market

49

Navigating Rising Memory Costs and Shifting Demand in the B2B Notebook Market
Memory costs are rising, demand patterns are shifting, and B2B technology teams have less time to respond with competitive RFP quotes. Our latest infographic offers a quick look at what Circana is seeing in the B2B Windows notebook market through the reseller channel.

7 Jul 2026

Tags

MMM vs. Experiment Testing: When to Use Each, and When You Need Both

74

MMM vs. Experiment Testing: When to Use Each, and When You Need Both
Marketing mix modeling (MMM) and experiment testing are often framed as competing efforts for analytic investments, as if a brand has to choose one and defend it. The truth is that the two methods gauge incrementality but answer different questions on different timescales.

2 Jul 2026

Tags

Demand Signals Report: Unlock CPG, Consumer Behavior Insights

15817

Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

29 Jun 2026

Tags

How Emerging Brands Can Get Their Products into the First 50 to 500 Retail Doors

2

How Emerging Brands Can Get Their Products into the First 50 to 500 Retail Doors
Getting onto the first retail shelf takes a good product, a compelling backstory, an engaging founder, and, sometimes, good timing. While these things help brands establish a foothold, it takes more to grow and even hold that space.

25 Jun 2026

Tags

What's Really Causing Your Market Share Changes?

249

What's Really Causing Your Market Share Changes?
Strong internal numbers can mask a quiet erosion of market position, because the true drivers of share now extend well beyond a company’s own operations, from economic strain and less predictable shoppers to restaurant spending and a crowded competitive field. Retailers can separate genuine cause from coincidence by using solutions that quantify the precise forces that move share.

24 Jun 2026

Tags

China Consumer Sentiment Study: Are Holidays Boosts to Consumption Cooling?

77

China Consumer Sentiment Study: Are Holidays Boosts to Consumption Cooling?
GLP-1 adoption varies across markets, and it’s just beginning in China.

24 Jun 2026

Tags

Who’s Really Driving Toy Growth? Four Category Trends at Play

382

Who’s Really Driving Toy Growth? Four Category Trends at Play
The definition of play is expanding, and so is its audience: teens and young adults aged 15+ have driven sales up 111% since 2020, Gen Alpha is reshaping purchasing behavior, and developing nations are emerging as fast-growing frontiers.

23 Jun 2026

Tags

Turning Global Sporting Moments Into At-Home Growth Opportunities

78

Turning Global Sporting Moments Into At-Home Growth Opportunities
As global soccer excitement builds, more consumers are choosing to watch and entertain at home. Despite recent declines in housewares demand, these moments create fresh opportunities for brands. Products that support shared experiences—like grilling tools, serveware, and team-branded items—can drive renewed interest when marketed as essential to connection, celebration, and versatile everyday use.

23 Jun 2026

Tags

Custom Fitting Drives Premium Sales and Repeat Demand for the US Golf Equipment Market

143

Custom Fitting Drives Premium Sales and Repeat Demand for the US Golf Equipment Market
Custom fitting is reshaping the U.S. golf equipment market, evolving from a premium add-on to a core purchase driver. Now influencing up to half of premium club sales, it fuels higher-value spending and stronger player loyalty. With most fitted golfers planning to repeat the process, and underfit categories still emerging, custom fitting continues to unlock new growth opportunities.

23 Jun 2026

Tags

4 Surprising Findings from Circana’s New Product Pacesetters

202

4 Surprising Findings from Circana’s New Product Pacesetters
It’s not surprising that new product development is a core part of CPG growth strategies. Circana’s 2025 New Product Pacesetters report confirms that innovation has been one of the top three priorities for 64% to 83% of companies every year over the past two decades.

22 Jun 2026

Tags

Skin health and wellness trends drive global growth in year-round SPF use, says Circana

466

Skin health and wellness trends drive global growth in year-round SPF use, says Circana
SPF demand is becoming less dependent on sunshine and weather patterns, and more closely linked to preventative skincare habits, wellness culture and awareness of the cumulative effects of daily UV exposure, even during colder or cloudier months.

22 Jun 2026

Tags

Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing

339

Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing
New report finds 75% of brands have room to scale influencer investment and drive additional growth

22 Jun 2026

Tags

The Fulfillment Shift: How Shopper Behavior is Reshaping Omnichannel

0

The Fulfillment Shift: How Shopper Behavior is Reshaping Omnichannel
Shoppers aren’t changing – how they shop and where they spend is.

18 Jun 2026

Tags

Influencer Incrementality: Proving Sales Lift and ROI

121

Influencer Incrementality: Proving Sales Lift and ROI
Influencer activity is reshaping how demand is created and where it converts—but measurement must capture the full path to purchase. Join us to learn how to connect creator efforts to incremental retail sales using proprietary data and marketing mix benchmarks. We’ll show where performance varies, how to measure true impact, and how to make smarter investment decisions.

17 Jun 2026

Tags

All to play for as pubs and shops compete to secure summer spending boost

147

All to play for as pubs and shops compete to secure summer spending boost
Circana believes a major spending uplift is unlikely, but pubs, bars and match-night grocery choices could still benefit if football fever takes hold

17 Jun 2026

Tags

bottom of page