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Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

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Navigating Rising Memory Costs and Shifting Demand in the B2B Notebook Market

By

Circana

Circana

Jul 7, 2026

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Memory costs are rising, demand patterns are shifting, and B2B technology teams have less time to respond with competitive RFP quotes. Our latest infographic offers a quick look at what Circana is seeing in the B2B Windows notebook market through the reseller channel.

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Navigating Rising Memory Costs and Shifting Demand in the B2B Notebook Market

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In This Article

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  • Writer: Circana
    Circana
  • 3 hours ago
  • 1 min read

Explore how changes in pricing, configuration mix, order size, discounting, and demand signals are creating new pressure points across the market. See why speed to insights and speed to quotes can help teams move faster, compete smarter, and protect revenue and margin.


How Circana’s B2B Solution Insights Helps


Circana’s B2B Solution Insights provides channel-level visibility to support faster, better-informed decisions in the moments that matter.


  • Track pricing movement across the reseller channel

  • Understand configuration mix and order-size trends

  • Evaluate discount behavior and changing demand signals

  • Respond to RFPs with greater confidence and speed


See what Circana is observing in the B2B Windows notebook market through the reseller channel.

Complete the form to access the latest infographic.

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