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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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It’s not complete unless it’s Circana Complete

It’s not complete unless it’s Circana Complete

Because decisions are only as good as the data behind them

Act faster: Spot shifts and opportunities backed by unmatched data and accuracy.

Understand your buyer: Link purchases to real people, behaviors, and attitudes.

See the entire market: Track sales across every channel.

Ready to stay ahead?


Discover how Circana can help you unlock growth opportunities others can’t see.

Your Competitive Edge

Your customers and markets are moving faster than ever. To win, you need the most complete, accurate view of both what people buy and why they buy it.


Only Circana unites:


  • Complete Consumer™ solution:  Clear, accurate insights into omnichannel consumer behavior.


  • Complete Market™ solution:  The most detailed  measurement of in-store and online sales.


Together, they give you the complete demand picture so you can act faster, grow smarter, and win bigger.

*For illustrative purposes only.

Start Turning Demand Into Growth

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Act Before Competitors Do

See consumer shifts and market movements early, so you can pivot strategies and capture opportunities first.

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Get the Complete Picture

No more blind spots. Access demand across every channel, online and in-store, to guide investments with confidence.

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Understand the “Why” Behind Demand

Go beyond sales numbers. Learn what motivates your customers, where they’re headed, and how to keep them loyal.

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Simplify Decisions

Instead of juggling multiple sources, get one clear view that turns complexity into clarity and action.

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Grow with Confidence

Back every decision with reliable insights, so you can reduce risk, accelerate growth, and prove ROI.

Ready to stay ahead?


Discover how Circana can help you unlock growth opportunities others can’t see.

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