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Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

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Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Ana Seccato

Ana Seccato

Director, LATAM Beauty Analyst

Ana Seccato, director for Argentina, Brazil, and Peru and beauty analyst with Circana’s Beauty practice for LATAM, is a beauty expert in the region. She was selected to enter a two-year leadership program in the first year of her career, which gave her experience with strategic business planning, product development, and data analysis.


Seccato joined the team in 2022, working with the world’s leading beauty companies and helping them make the best decisions based on data. Passionate about consumer behavior and trends, she has a decade of experience working exclusively with beauty and retail. Ana has a degree in International Relations from UNESP (Brazil) with specializations from School of Economics (Czech Republic), UNC (Argentina), and ESPM (Brazil).

Recent Posts from

Ana Seccato

The Invisible Giant: Why Private Label is Dominating Omnichannel and How Emerging Brands Can Respond

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The Invisible Giant: Why Private Label is Dominating Omnichannel and How Emerging Brands Can Respond
Private label has evolved from a lower cost alternative into a growth engine reshaping how consumers define value across more categories. Shoppers are looking for products they can trust, with consistent quality and affordability that fits tighter household budgets, and retailers are increasingly meeting that demand with own-brand portfolios that do not ask consumers to compromise.

21 Jul 2026

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Snacking Enters a New Era of Function, Fuel, and Fun as Global Sales Surge Past Record Levels, Circana Reports

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Snacking Enters a New Era of Function, Fuel, and Fun as Global Sales Surge Past Record Levels,...
New snacking research reveals how functional benefits, GLP-1 medications, and AI-driven discovery are reshaping the way the world snacks

21 Jul 2026

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Understanding Sales Rate and How to Integrate It into Sales Stories

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Understanding Sales Rate and How to Integrate It into Sales Stories
When SMBs are trying to break into retail or expand their presence, they need to show evidence that their product earns its place on the shelf. Sales rate is one of the clearest proof points that a small or medium-sized business (SMB) can bring to the table.

20 Jul 2026

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Walmart Connect on Incrementality and the Next Phase of Retail Media

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Walmart Connect on Incrementality and the Next Phase of Retail Media
Retail media has spent years proving it can grow. Now it has to prove it can be trusted. At Cannes Lions 2026, Jon Gibs, group director, media insights and measurement at Walmart Connect, sat down with Circana’s Lindsay Pullins, senior VP of global retail media and commerce, to explain what that shift really means for advertisers. Here is a preview. The full conversation is worth watching.

17 Jul 2026

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New Products, New Paths to Discovery

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New Products, New Paths to Discovery
The path to product discovery is no longer a straight line, as social commerce, omnichannel behavior, and AI are reshaping how consumers find and choose what's new. Circana's 2025 New Product Pacesetters report reveals where these forces converge and why generational differences are redrawing the discovery landscape.

17 Jul 2026

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Early Summer Promotions and Seasonal Events Drive June Retail Spending as Consumer Demand Remains Selective, Reports Circana

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Early Summer Promotions and Seasonal Events Drive June Retail Spending as Consumer Demand Remains...
Early summer deals sparked spending, but delayed back-to-school demand highlights the importance of smarter promotional timing and messaging.

16 Jul 2026

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Back-to-School Shoppers are Seeking Value, Comfort, and Style, Circana Reports

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Back-to-School Shoppers are Seeking Value, Comfort, and Style, Circana Reports
Back-to-school shoppers are focused on getting the most for their money this year, balancing budget concerns with a desire for comfort, style, and versatility. From denim and sneakers to personality-driven backpacks, key trends are shaping what families buy—and why. See which categories are positioned to win and what's driving consumer decisions this season. The biggest surprise may be where shoppers are choosing to spend...

16 Jul 2026

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Top 10 Movies

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Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.

14 Jul 2026

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Snack Unwrap: A New Global Era of Function, Fuel, and Fun

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Snack Unwrap: A New Global Era of Function, Fuel, and Fun
Join us for Snack Unwrap: A New Global Era of Function, Fuel, and Fun — a forward-looking webinar on the forces redefining how consumers choose, use, and discover snacks in 2026.

14 Jul 2026

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Top 10 Video Games

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Top 10 Video Games
Circana US Video Games Market — May 2026 Summary

14 Jul 2026

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Best in Class: What Circana’s Insights Reveal about 2026 Back-to-School Trends

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Best in Class: What Circana’s Insights Reveal about 2026 Back-to-School Trends
From denim and sneakers to computers, lunchbox staples, and college essentials, the back-to-school season spans several categories and stretches over a longer window than in the past. As they prepare for a new term, consumers are balancing tight budgets with students’ needs and preferences.

13 Jul 2026

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China Consumer Sentiment StudyWill Dining Benefit from Summer Family Travel?

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China Consumer Sentiment StudyWill Dining Benefit from Summer Family Travel?
High-income consumers are the key growth drivers, while needs and motivations differ across income groups.

13 Jul 2026

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Circana’s 2026/2027 Global Food and Beverage Outlook Predicts Slow-to-Moderate Growth as Market Enters Period of Rationalization

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Circana’s 2026/2027 Global Food and Beverage Outlook Predicts Slow-to-Moderate Growth as Market...
Consumers are no longer simply trading down or cutting back

13 Jul 2026

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Winning in Omnichannel: A Prioritization Playbook for Small and Emerging CPG Brands

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Winning in Omnichannel: A Prioritization Playbook for Small and Emerging CPG Brands
The next wave of omnichannel growth will belong to brands that connect data, AI, and execution into one operating model.

12 Jul 2026

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How to Tell If a Promotion Drove Real Growth

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How to Tell If a Promotion Drove Real Growth
Standard promotion reports often confuse a short-term sales spike with genuine growth, overlooking pull-forward and other factors that erode true lift. While conventional promotion measurements can miss performance results, an always-on approach proves which promotions actually have an impact.

10 Jul 2026

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England’s heatwave quarter-final could help shops and pubs score this weekend

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England’s heatwave quarter-final could help shops and pubs score this weekend
A winning combination of Saturday night’s quarter-final against Norway and soaring temperatures could give shops and pubs their biggest sales opportunity of the tournament so far, according to new data from Circana, LLC.

10 Jul 2026

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Circana Forecasts Office Supplies Market to Reach $11.1 Billion in 2026 as Pricing Offsets Ongoing Volume Declines

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Circana Forecasts Office Supplies Market to Reach $11.1 Billion in 2026 as Pricing Offsets Ongoing...
Back-to-school and promotions drive critical demand for the industry

9 Jul 2026

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Beyond the Promotional Lift: What Early Summer Sales Reveal About Future Consumer Behavior

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Beyond the Promotional Lift: What Early Summer Sales Reveal About Future Consumer Behavior
This year’s early summer retail promotions offered more than a snapshot of retail performance — it provided important clues about how consumers are approaching spending in a complex market. While June promotions generated modest sales gains, the results reinforce a growing reality: Consumers remain willing to spend, but they are becoming far more intentional about when, where, and why they make purchases.

8 Jul 2026

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Global Soccer Tournament Fuels Weeks of Snacking, Sipping and Hosting, Circana Reports

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Global Soccer Tournament Fuels Weeks of Snacking, Sipping and Hosting, Circana Reports
This is where convenience and occasion-based merchandising matter

8 Jul 2026

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Navigating Rising Memory Costs and Shifting Demand in the B2B Notebook Market

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Navigating Rising Memory Costs and Shifting Demand in the B2B Notebook Market
Memory costs are rising, demand patterns are shifting, and B2B technology teams have less time to respond with competitive RFP quotes. Our latest infographic offers a quick look at what Circana is seeing in the B2B Windows notebook market through the reseller channel.

7 Jul 2026

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