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CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

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Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Ana Seccato

Ana Seccato

Director, LATAM Beauty Analyst

Ana Seccato, director for Argentina, Brazil, and Peru and beauty analyst with Circana’s Beauty practice for LATAM, is a beauty expert in the region. She was selected to enter a two-year leadership program in the first year of her career, which gave her experience with strategic business planning, product development, and data analysis.


Seccato joined the team in 2022, working with the world’s leading beauty companies and helping them make the best decisions based on data. Passionate about consumer behavior and trends, she has a decade of experience working exclusively with beauty and retail. Ana has a degree in International Relations from UNESP (Brazil) with specializations from School of Economics (Czech Republic), UNC (Argentina), and ESPM (Brazil).

Recent Posts from

Ana Seccato

How to Utilize Supply Chain Data to Optimize Key Supply Chain Decisions

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13 Mar 2026

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How to Utilize Supply Chain Data to Optimize Key Supply Chain Decisions
Circana’s supply chain solutions allow suppliers to set thresholds and alerts so they can focus on the exceptions that matter rather than drowning in data. Furthermore, our consultative approach helps brands interpret what the data is saying about the future, bridging the gap between front-end sales data and back-end supply chain operations.
SKU Rationalization for Growing Brands: Protecting Margins Without Compromising Growth

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12 Mar 2026

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SKU Rationalization for Growing Brands: Protecting Margins Without Compromising Growth
What does an optimal shelf look like for a growing brand? While capturing a spot in physical and digital stores is an important milestone for small and mid-market businesses, managing the right type and number of products on the shelf becomes even more crucial as they scale.
Why Standard KPIs Fall Short for SMBs and How to Measure What Actually Drives Growth

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12 Mar 2026

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Why Standard KPIs Fall Short for SMBs and How to Measure What Actually Drives Growth
Traditional KPIs often miss the potential of growing brands, while metrics like sales momentum, consumer reach, and repeat purchase rates highlight their true market impact and scalability.
Circana Reports Global Foodservice Traffic Grew in 2025 Despite Economic Headwinds

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12 Mar 2026

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Circana Reports Global Foodservice Traffic Grew in 2025 Despite Economic Headwinds
For operators seeking diversified growth, international markets provide an attractive opportunity
Data‑First Pricing: Diagnose, Measure, and Optimize Profit for Growing CPG Brands

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11 Mar 2026

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Data‑First Pricing: Diagnose, Measure, and Optimize Profit for Growing CPG Brands
There’s always a moment when a brand realizes its price can’t stay where it is. Costs shift, margins tighten, or category dynamics change. Inflation may have raised input costs, or perhaps your penetration pricing strategy has run its course, requiring a more sustainable approach. Whatever the trigger, pricing decisions carry risk and real impact.
Spring Ahead and Optimize Upcoming Holidays

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11 Mar 2026

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Spring Ahead and Optimize Upcoming Holidays
Shoots of green are popping up in many areas, and it’s not just due to the winter thaw.  The arrival of spring heralds new growth opportunities for brands and retailers that can tap into the cross-category appeal of upcoming holidays.
Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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10 Mar 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.
China Consumer Sentiment Study: Did Foodservice Cool After the Spring Festival?

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10 Mar 2026

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China Consumer Sentiment Study: Did Foodservice Cool After the Spring Festival?
Consumers are shifting their spending priorities after the Spring Festival.
Q4 2025: Australian foodservice traffic continues to recover:

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10 Mar 2026

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Q4 2025: Australian foodservice traffic continues to recover:
The latest Q4 2025 results are in – and they reveal insights into how Australians are dining, spending, and choosing where to go.
Stabilization and Renewed Growth Forecast for Home Products Industry Beginning in Late 2026, Reports Circana

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10 Mar 2026

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Stabilization and Renewed Growth Forecast for Home Products Industry Beginning in Late 2026,...
Despite the economic pressures felt by U.S. consumers this past year, annual spending on home durables remained generally stable in 2025 – despite a challenging back half – on the heels of steady year-over-year growth. Broader economic indicators may continue to create headwinds through much of 2026, but they also present category-specific opportunities, particularly as consumers continue to eat, entertain, and clean at home.
Circana and Sally Beauty Holdings Announce Strategic Partnership to Optimize Supply Chain Operations

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10 Mar 2026

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Circana and Sally Beauty Holdings Announce Strategic Partnership to Optimize Supply Chain Operations
We are excited to partner with Sally Beauty Holdings to bring this collaborative supply chain solution to life. This agreement represents a significant step forward in leveraging data to create mutual value. By empowering suppliers with the right insights, we are helping to ensure that Sally Beauty Holdings continues to deliver exceptional service and availability to its customers.
5 Loyalty-Building Tactics that Set Scaling Brands Apart

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9 Mar 2026

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5 Loyalty-Building Tactics that Set Scaling Brands Apart
When growing brands pair their natural authenticity with insight‑driven decisions, they unlock the kind of loyalty that turns casual buyers into repeat customers.
Circana Announces Its 13th Annual Home Industry Performance Awards Ahead of 2026 Inspired Home Show

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9 Mar 2026

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Circana Announces Its 13th Annual Home Industry Performance Awards Ahead of 2026 Inspired Home Show
These awards highlight leaders in the home industry who are finding ways to stand out to North American consumers. By combining innovative products with strategic marketing, these brands are meeting essential needs and seizing growth opportunities within a fiercely competitive market. Congratulations to this year’s winners for successfully capturing consumer interest and driving the industry forward.
Circana Launches Complete Why Solution with AI-Enabled Insights to Decode CPG Sales Performance

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4 Mar 2026

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Circana Launches Complete Why Solution with AI-Enabled Insights to Decode CPG Sales Performance
Our Complete Why solution fundamentally changes how companies evaluate performance and empowers them to make smarter, more agile decisions. By combining rich driver coverage, comprehensive POS data, and an intuitive user experience, we are providing our clients with a powerful tool to understand what is truly shaping results in the marketplace. This next generation of analytics delivers the confidence and speed needed to thrive.
B2B Technology Market Forecast to Grow 3% in 2026 Following Positive Close to 2025, Reports Circana

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3 Mar 2026

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B2B Technology Market Forecast to Grow 3% in 2026 Following Positive Close to 2025, Reports Circana
We’re entering 2026 with better macro stability and incentives that support technology investment. Higher average selling prices and more premium product mix will bolster revenue growth from enterprise, mid-size, and small business segments as we move into the next phase of the PC refresh cycle.
10 Consumer Marketing Trends SMBs Can Leverage to Drive Growth in 2026

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27 Feb 2026

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10 Consumer Marketing Trends SMBs Can Leverage to Drive Growth in 2026
How Small Brands Can Thrive in a Year Defined by Polarization, Value Redefinition, and AI‑Driven Discovery.
How Do You Make Your Brand and Products Stand Out in Saturated Markets?

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27 Feb 2026

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How Do You Make Your Brand and Products Stand Out in Saturated Markets?
Market saturation is complex and rarely defined by a single metric. While a category might appear full based on the number of SKUs, consumer demand may still outpace supply in specific segments.
How Consumer Behavior is Measured and Analyzed

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26 Feb 2026

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How Consumer Behavior is Measured and Analyzed
When shoppers reach the point of sale, whether they choose your brand often depends on how deeply your strategy is rooted in consumer behavior. 
Wired Headphones Growth Is a Throwback to 2016

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25 Feb 2026

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Wired Headphones Growth Is a Throwback to 2016
After 5 years of sales declines, which culminated in a $42M drop in 2024, wired headphones rebounded in 2025, growing 3% (about $15M). The trend really gained momentum in the second half of 2025, with sales surging 10% between July and December.
From Trial to Repeat: How Consumer Insights Help Growing Brands Build Loyalty

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25 Feb 2026

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From Trial to Repeat: How Consumer Insights Help Growing Brands Build Loyalty
Loyalty is becoming harder to earn and easier to lose and understanding what drives shoppers from first purchase to repeat is essential for brands looking to build long term, sustainable growth.
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