top of page
Circana Navigation
Left Sidebar.jpg

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Purple-gradient.jpg

Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg
Mathilde Lion

Mathilde Lion

Executive Director, Industry Analyst, Beauty

Mathilde Lion is industry analyst and executive director of beauty in Europe for Circana. Her expertise is based on more than 25 years of experience in market research and two decades in the world of beauty. She is responsible for strategic analysis and pan-European beauty research for industry leaders. She also manages relationships with Circana’s retail partners and the media in Europe.


Lion joined Circana in 2005 with the launch of the company’s Beauty practice in France. Prior to her work with Circana, she was with Dun & Bradstreet and Kantar Worldpanel.

Recent Posts from

Mathilde Lion

How to Utilize Supply Chain Data to Optimize Key Supply Chain Decisions

58

13 Mar 2026

Tags

How to Utilize Supply Chain Data to Optimize Key Supply Chain Decisions
Circana’s supply chain solutions allow suppliers to set thresholds and alerts so they can focus on the exceptions that matter rather than drowning in data. Furthermore, our consultative approach helps brands interpret what the data is saying about the future, bridging the gap between front-end sales data and back-end supply chain operations.
SKU Rationalization for Growing Brands: Protecting Margins Without Compromising Growth

2

12 Mar 2026

Tags

SKU Rationalization for Growing Brands: Protecting Margins Without Compromising Growth
What does an optimal shelf look like for a growing brand? While capturing a spot in physical and digital stores is an important milestone for small and mid-market businesses, managing the right type and number of products on the shelf becomes even more crucial as they scale.
Why Standard KPIs Fall Short for SMBs and How to Measure What Actually Drives Growth

2

12 Mar 2026

Tags

Why Standard KPIs Fall Short for SMBs and How to Measure What Actually Drives Growth
Traditional KPIs often miss the potential of growing brands, while metrics like sales momentum, consumer reach, and repeat purchase rates highlight their true market impact and scalability.
Circana Reports Global Foodservice Traffic Grew in 2025 Despite Economic Headwinds

99

12 Mar 2026

Tags

Circana Reports Global Foodservice Traffic Grew in 2025 Despite Economic Headwinds
For operators seeking diversified growth, international markets provide an attractive opportunity
Data‑First Pricing: Diagnose, Measure, and Optimize Profit for Growing CPG Brands

5

11 Mar 2026

Tags

Data‑First Pricing: Diagnose, Measure, and Optimize Profit for Growing CPG Brands
There’s always a moment when a brand realizes its price can’t stay where it is. Costs shift, margins tighten, or category dynamics change. Inflation may have raised input costs, or perhaps your penetration pricing strategy has run its course, requiring a more sustainable approach. Whatever the trigger, pricing decisions carry risk and real impact.
Spring Ahead and Optimize Upcoming Holidays

90

11 Mar 2026

Tags

Spring Ahead and Optimize Upcoming Holidays
Shoots of green are popping up in many areas, and it’s not just due to the winter thaw.  The arrival of spring heralds new growth opportunities for brands and retailers that can tap into the cross-category appeal of upcoming holidays.
Demand Signals Report: Unlock CPG, Consumer Behavior Insights

12364

10 Mar 2026

Tags

Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.
China Consumer Sentiment Study: Did Foodservice Cool After the Spring Festival?

97

10 Mar 2026

Tags

China Consumer Sentiment Study: Did Foodservice Cool After the Spring Festival?
Consumers are shifting their spending priorities after the Spring Festival.
Q4 2025: Australian foodservice traffic continues to recover:

58

10 Mar 2026

Tags

Q4 2025: Australian foodservice traffic continues to recover:
The latest Q4 2025 results are in – and they reveal insights into how Australians are dining, spending, and choosing where to go.
Stabilization and Renewed Growth Forecast for Home Products Industry Beginning in Late 2026, Reports Circana

110

10 Mar 2026

Tags

Stabilization and Renewed Growth Forecast for Home Products Industry Beginning in Late 2026,...
Despite the economic pressures felt by U.S. consumers this past year, annual spending on home durables remained generally stable in 2025 – despite a challenging back half – on the heels of steady year-over-year growth. Broader economic indicators may continue to create headwinds through much of 2026, but they also present category-specific opportunities, particularly as consumers continue to eat, entertain, and clean at home.
Circana and Sally Beauty Holdings Announce Strategic Partnership to Optimize Supply Chain Operations

252

10 Mar 2026

Tags

Circana and Sally Beauty Holdings Announce Strategic Partnership to Optimize Supply Chain Operations
We are excited to partner with Sally Beauty Holdings to bring this collaborative supply chain solution to life. This agreement represents a significant step forward in leveraging data to create mutual value. By empowering suppliers with the right insights, we are helping to ensure that Sally Beauty Holdings continues to deliver exceptional service and availability to its customers.
5 Loyalty-Building Tactics that Set Scaling Brands Apart

1

9 Mar 2026

Tags

5 Loyalty-Building Tactics that Set Scaling Brands Apart
When growing brands pair their natural authenticity with insight‑driven decisions, they unlock the kind of loyalty that turns casual buyers into repeat customers.
Circana Announces Its 13th Annual Home Industry Performance Awards Ahead of 2026 Inspired Home Show

248

9 Mar 2026

Tags

Circana Announces Its 13th Annual Home Industry Performance Awards Ahead of 2026 Inspired Home Show
These awards highlight leaders in the home industry who are finding ways to stand out to North American consumers. By combining innovative products with strategic marketing, these brands are meeting essential needs and seizing growth opportunities within a fiercely competitive market. Congratulations to this year’s winners for successfully capturing consumer interest and driving the industry forward.
Circana Launches Complete Why Solution with AI-Enabled Insights to Decode CPG Sales Performance

379

4 Mar 2026

Tags

Circana Launches Complete Why Solution with AI-Enabled Insights to Decode CPG Sales Performance
Our Complete Why solution fundamentally changes how companies evaluate performance and empowers them to make smarter, more agile decisions. By combining rich driver coverage, comprehensive POS data, and an intuitive user experience, we are providing our clients with a powerful tool to understand what is truly shaping results in the marketplace. This next generation of analytics delivers the confidence and speed needed to thrive.
B2B Technology Market Forecast to Grow 3% in 2026 Following Positive Close to 2025, Reports Circana

191

3 Mar 2026

Tags

B2B Technology Market Forecast to Grow 3% in 2026 Following Positive Close to 2025, Reports Circana
We’re entering 2026 with better macro stability and incentives that support technology investment. Higher average selling prices and more premium product mix will bolster revenue growth from enterprise, mid-size, and small business segments as we move into the next phase of the PC refresh cycle.
10 Consumer Marketing Trends SMBs Can Leverage to Drive Growth in 2026

87

27 Feb 2026

Tags

10 Consumer Marketing Trends SMBs Can Leverage to Drive Growth in 2026
How Small Brands Can Thrive in a Year Defined by Polarization, Value Redefinition, and AI‑Driven Discovery.
How Do You Make Your Brand and Products Stand Out in Saturated Markets?

236

27 Feb 2026

Tags

How Do You Make Your Brand and Products Stand Out in Saturated Markets?
Market saturation is complex and rarely defined by a single metric. While a category might appear full based on the number of SKUs, consumer demand may still outpace supply in specific segments.
How Consumer Behavior is Measured and Analyzed

206

26 Feb 2026

Tags

How Consumer Behavior is Measured and Analyzed
When shoppers reach the point of sale, whether they choose your brand often depends on how deeply your strategy is rooted in consumer behavior. 
Wired Headphones Growth Is a Throwback to 2016

2736

25 Feb 2026

Tags

Wired Headphones Growth Is a Throwback to 2016
After 5 years of sales declines, which culminated in a $42M drop in 2024, wired headphones rebounded in 2025, growing 3% (about $15M). The trend really gained momentum in the second half of 2025, with sales surging 10% between July and December.
From Trial to Repeat: How Consumer Insights Help Growing Brands Build Loyalty

11

25 Feb 2026

Tags

From Trial to Repeat: How Consumer Insights Help Growing Brands Build Loyalty
Loyalty is becoming harder to earn and easier to lose and understanding what drives shoppers from first purchase to repeat is essential for brands looking to build long term, sustainable growth.
bottom of page