top of page
Circana Navigation
Left Sidebar.jpg

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

Company

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg
Mathilde Lion

Mathilde Lion

Executive Director, Industry Analyst, Beauty

Mathilde Lion is industry analyst and executive director of beauty in Europe for Circana. Her expertise is based on more than 25 years of experience in market research and two decades in the world of beauty. She is responsible for strategic analysis and pan-European beauty research for industry leaders. She also manages relationships with Circana’s retail partners and the media in Europe.


Lion joined Circana in 2005 with the launch of the company’s Beauty practice in France. Prior to her work with Circana, she was with Dun & Bradstreet and Kantar Worldpanel.

Recent Posts from

Mathilde Lion

The Fulfillment Shift: How Shopper Behavior is Reshaping Omnichannel

0

The Fulfillment Shift: How Shopper Behavior is Reshaping Omnichannel
Shoppers aren’t changing – how they shop and where they spend is.

18 Jun 2026

Tags

Influencer Incrementality: Proving Sales Lift and ROI

40

Influencer Incrementality: Proving Sales Lift and ROI
Influencer activity is reshaping how demand is created and where it converts—but measurement must capture the full path to purchase. Join us to learn how to connect creator efforts to incremental retail sales using proprietary data and marketing mix benchmarks. We’ll show where performance varies, how to measure true impact, and how to make smarter investment decisions.

17 Jun 2026

Tags

All to play for as pubs and shops compete to secure summer spending boost

34

All to play for as pubs and shops compete to secure summer spending boost
Circana believes a major spending uplift is unlikely, but pubs, bars and match-night grocery choices could still benefit if football fever takes hold

17 Jun 2026

Tags

Navigating Tariffs: Smarter Marketing Decisions for Growth

65

Navigating Tariffs: Smarter Marketing Decisions for Growth
Tariffs and economic pressure are forcing marketers to rethink how they invest, message, and plan. Cutting spend isn’t always the answer—brands that make smarter, more strategic decisions can protect performance and uncover growth opportunities. This report explores how to balance short‑term pressures with long‑term impact across media, pricing, and messaging.

16 Jun 2026

Tags

The Value of Influence: Driving Sales Lift & ROI

44

The Value of Influence: Driving Sales Lift & ROI
Influencer marketing has become a powerful driver of performance—shaping how consumers discover, evaluate, and purchase. As social platforms turn into full‑funnel commerce ecosystems, creators are accelerating demand and delivering measurable results. This report reveals how brands can turn influence into real business impact and maximize the value of their investments.

16 Jun 2026

Tags

Circana Expands Liquid Survey Solution with New AI Capabilities to Accelerate Consumer Intelligence

72

Circana Expands Liquid Survey Solution with New AI Capabilities to Accelerate Consumer Intelligence
Enhanced solution deepens integration within the Unify+ platform, connecting verified buyer feedback with real-world purchase behavior for faster, more confident decision-making

16 Jun 2026

Tags

Top 10 Movies

2276

Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.

15 Jun 2026

Tags

Why Small and Emerging Brands Must Rethink Omnichannel Through a Generational lens

8

Why Small and Emerging Brands Must Rethink Omnichannel Through a Generational lens
Unprecedented generational shifts – seven cohorts influencing demand at once – are rewriting the rules of retail. This creates complexity that only focused, insight-led brands can turn into growth, by understanding and respecting consumers’ diverse life stages and defining moments.

15 Jun 2026

Tags

US Toy Industry Sales Accelerate in 2026, Circana Reports

353

US Toy Industry Sales Accelerate in 2026, Circana Reports
Squishy toys surge as social media amplifies demand

15 Jun 2026

Tags

Consumer Spending Remains Resilient Amid Shifting Demand Patterns in May, Reports Circana

211

Consumer Spending Remains Resilient Amid Shifting Demand Patterns in May, Reports Circana
While gas prices have eased slightly, consumers appear to have adjusted to elevated levels, unlocking pent-up demand. The pain at the pump didn’t dampen Memorial Day spending either — the week delivered modest year-over-year growth

15 Jun 2026

Tags

Stars, Stripes, and Sales: How U.S. Consumers are Set to Celebrate Independence Day

90

Stars, Stripes, and Sales: How U.S. Consumers are Set to Celebrate Independence Day
It’s shaping up to be a real fireworks show this year, as the Fourth of July lands on a Saturday, celebrates America's 250th birthday, and shares the spotlight with a major soccer competition in North America. See what shoppers are stocking up on for celebrations and how they like to show their Independence Day spirit.

15 Jun 2026

Tags

Are Pricing and Promotions Helping or Hurting Your Market Share?

137

Are Pricing and Promotions Helping or Hurting Your Market Share?
Strong comparable sales, rising loyalty enrollment, and steady traffic can signal a win, even as competitors quietly pull shoppers away in a marketplace where prices are compared in seconds and baskets switch just as fast. Seeing true performance means reading pricing, promotion, assortment, availability, shopper behavior, and external forces together, so you know whether your strategy is really gaining ground.

11 Jun 2026

Tags

What Incrementality Attribution Reveals That Attribution Alone Cannot

122

What Incrementality Attribution Reveals That Attribution Alone Cannot
Incrementality attribution reveals the true impact of marketing by isolating what actually drove sales—not just what was present at conversion. By using test-and-control methods, brands can measure real lift, optimize budgets, and confidently prove ROI—often uncovering a gap between attributed performance and actual incremental value.

10 Jun 2026

Tags

Circana Announces Major Enhancements to Receipt Panel, Including Custom Hierarchies Capability and Expansion to 250,000 Static Panelists

326

Circana Announces Major Enhancements to Receipt Panel, Including Custom Hierarchies Capability and...
We are committed to helping our clients move beyond simply understanding what happened in a category to uncovering exactly why consumers are behaving a certain way and how brands can act on it...

9 Jun 2026

Tags

2026 Global Toy Report

309

2026 Global Toy Report
Want a sharper view of where the global toy market is headed?

8 Jun 2026

Tags

Global Toy Market Hits $123B as ‘Play’ Expands Across Ages and Markets

524

Global Toy Market Hits $123B as ‘Play’ Expands Across Ages and Markets
Adults, emerging markets, and digital behaviors are shaping the industry’s future

8 Jun 2026

Tags

Soccer Fever Fuels Global Surge in Toys and Collectibles, Circana Reports

383

Soccer Fever Fuels Global Surge in Toys and Collectibles, Circana Reports
Global sales of soccer-related toys soar 160% as fan enthusiasm accelerates across key markets

8 Jun 2026

Tags

Demand Signals Report: Unlock CPG, Consumer Behavior Insights

15189

Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

5 Jun 2026

Tags

Price Optimization: Turning Pricing Analytics into Consistent Decisions

6

Price Optimization: Turning Pricing Analytics into Consistent Decisions
Reactive pricing may feel manageable early on, but as SMBs scale across retailers and channels, unmanaged inconsistency often erodes margins, strains trade relationships, and undermines brand positioning. Brands best positioned for profitable growth replace guesswork with a disciplined pricing and trade optimization framework that is grounded in elasticity insights, data-driven guardrails, and analytics.

5 Jun 2026

Tags

4 Themes from Circana’s New Product Pacesetters Report

157

4 Themes from Circana’s New Product Pacesetters Report
Circana's recently-released 2025 New Product Pacesetters report spotlights innovations driving the year's top 200 launches, from wellness-meets-indulgence to bold brand collabs. Winning brands are blending sensory appeal, trusted partnerships, and everyday elevated benefits to capture shoppers and reshape what "new" really means in both food and nonfood categories.

4 Jun 2026

Tags

bottom of page