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Which Jean Type Do You Prefer?

Apparel is always evolving, and denim’s leading the charge.

Women’s low-rise denim sales jumped +132% in the 30 weeks ending August 2, 2025, vs. last year.

So ... Which Jean Type Do You Prefer?

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Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Samuel Yan

Samuel Yan

E-commerce Commercial Lead, China

Samuel Yan is Circana’s e-commerce commercial lead in China, responsible for managing commercial activities and service delivery.


He has eight years of industry experience, including five years with a strategic consulting firm. His experience spans the beauty, toys, and FMCG industries. He is a growth partnership consultant who focuses on helping his clients achieve incremental growth in a changing world. Yan shares his industry knowledge and perspective with Circana’s executive-level clients across China, Europe, and North America. He is a frequent speaker at many conferences and events.


Yan holds a master’s degree in international business from Kedge Business School in France. In addition to Mandarin, he speaks English and French.

Recent Posts from

Samuel Yan

Getting a Leg Up on Thanksgiving 2025: Circana Highlights Turkey Day Trends

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10 Nov 2025

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Getting a Leg Up on Thanksgiving 2025: Circana Highlights Turkey Day Trends
Although 89% of foods and beverage for at-home Thanksgiving dinners are sourced from retail stores, Circana expects that 11% of Thanksgiving meals will include items purchased from a foodservice operator, including side dishes, desserts, and even pre-cooked birds.
The 6 Most Surprising Findings from Circana’s Latest GLP-1 Research

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10 Nov 2025

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The 6 Most Surprising Findings from Circana’s Latest GLP-1 Research
Nearly a quarter (23%) of U.S. households are now using GLP-1s.* New patient prescriptions for GLP-1 medications increased by 2.9 million from September 2024 to September 2025, a 16% lift. Although there is no “typical” user, GLP-1 patients are more likely to be in the Gen X age demographic and come from households with incomes over $100,000...
OmniGrowth Playbook: Leveraging E-commerce to Accelerate 2026 Growth

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7 Nov 2025

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OmniGrowth Playbook: Leveraging E-commerce to Accelerate 2026 Growth
E-commerce accounts for over 73% of U.S. CPG omnichannel dollar growth year to date. In the face of a more cautious omnichannel consumer and challenging growth environment, developing integrated omnichannel strategic plans and experiences is table stakes for identifying incremental sales and share opportunities.
Retail's Resilience: Navigating Inflation & Holiday Spending

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7 Nov 2025

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Retail's Resilience: Navigating Inflation & Holiday Spending
The retail world is navigating a complex environment filled with economic headwinds. With conversations centered on tariffs, government activities, and persistent inflation, it's easy to assume the sector is struggling. However, a closer look reveals a more nuanced and surprisingly resilient picture. Despite the pressures, consumer spending continues, painting a unique story for the holiday season and beyond.
How to Do Market Research Before Developing or Launching New Products 

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6 Nov 2025

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How to Do Market Research Before Developing or Launching New Products 
Market research for new product development is a multi-layered process that blends consumer insights, competitive analysis, and data-backed decision-making. Whether you’re identifying white space opportunities, validating a product concept, or defining the target audience and messaging for the new product, the goal remains the same. Each phase helps ensure your launch strategy is guided by real consumer behavior, not assumptions.  How Do You Define Research Goals for a Successful Product...
Earlier Holiday Shopping Poised to Make a Comeback in 2025, Reports Circana

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6 Nov 2025

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Earlier Holiday Shopping Poised to Make a Comeback in 2025, Reports Circana
Consumers have indicated that the 2025 holiday shopping season may bring an increase in earlier retail sales compared to last year. According to the annual holiday purchase intentions consumer survey from Circana™, 44% of consumers said they plan on starting their shopping earlier in the season than they normally would. More holiday shoppers plan to get started on their purchases before Thanksgiving than last year.  
Circana Unveils Winners of the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX 2025

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5 Nov 2025

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Circana Unveils Winners of the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX...
The Automotive Aftermarket continues to demonstrate remarkable resilience in the face of economic headwinds, remaining one of the strongest performers among general merchandise industries tracked by Circana, as consumer behaviors evolve, the brands recognized this year have shown exceptional agility and commitment — earning their place among the industry’s top growth leaders.
How Is Consumer Panel Data Collected?

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4 Nov 2025

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How Is Consumer Panel Data Collected?
Panel data provides a longitudinal dataset that reflects real behavior, not recall, which makes it one of the most powerful tools for understanding market performance and shopper loyalty.
Understanding Market Share and Tracking It Accurately

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4 Nov 2025

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Understanding Market Share and Tracking It Accurately
Circana's market measurement solutions empower brands and retailers, giving them a unified view of performance across categories, channels, and regions.
A Complete Guide to Consumer Behavior Data: What It Is and How to Use It

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4 Nov 2025

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A Complete Guide to Consumer Behavior Data: What It Is and How to Use It
Understanding your consumer base’s buying behavior is a critical element in adapting your business’s marketing strategy to attract new consumers, encourage customer retention, and even predict future buyer behavior.
The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown?

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3 Nov 2025

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The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as...
This year’s GBBO series might be over, but the real ‘cake-off’ is just getting started. Panettone and stollen are no longer just holiday guests, they’re becoming part of the family. Lighter, shareable and a little more glamorous, they’re winning over British shoppers and showing that even the most traditional festive foods can get a fresh twist.
Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision?

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3 Nov 2025

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Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision?
Demographic and behavioral segmentation can work together to create a more effective and scalable market segmentation strategy. This approach is particularly valuable when behavioral data comes from a relatively small sample and must be extrapolated to represent the broader market. Demographic variables serve as the bridge for this scaling process.
US Toy Industry Grows Sales Through the Third Quarter, Circana Reports

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3 Nov 2025

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US Toy Industry Grows Sales Through the Third Quarter, Circana Reports
The U.S. consumer, and their willingness to absorb tariffs, will be the key factor shaping Q4 performance. The toy industry has a unique advantage and tends to be resilient in turbulent times as toys serve as emotional anchors for families, offering joy and a welcome distraction in our lives. The industry also benefits from trends like adult self-gifting, nostalgia, and digital wellness – factors that are expected to influence holiday purchases.
Welcome to the CPG Consumer Spend Tracker

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31 Oct 2025

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Welcome to the CPG Consumer Spend Tracker
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG
Unwrapping 2025 Halloween Candy Trends 

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31 Oct 2025

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Unwrapping 2025 Halloween Candy Trends 
U.S. households spent $4.5 billion on candy during the four-week lead-up to last Halloween — stockpiling sweets for trick-or-treaters and sneaking a few pieces for themselves.
How To Accurately Measure the Impact of Your TV Campaigns

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30 Oct 2025

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How To Accurately Measure the Impact of Your TV Campaigns
Table of Contents: Changing Channels: TV Formats and Advertising Methods Strategies for Effective TV Advertising How to Apply TV Advertising Measurement Insights Improve Your TV Campaign Measurement with Circana Where, when, and how people watch television have changed over the past several years, and so have advertising campaigns airing on a broader array of traditional and digital channels. As marketers weigh their investments, they are ultimately (and rightly) driven by the need to measure...
2026 Media Trends: Five Media Catalysts Shaping What's Next

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29 Oct 2025

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2026 Media Trends: Five Media Catalysts Shaping What's Next
Trends describe what's happening, but catalysts create momentum and force us to act. The organizations that win will be those that harness these catalysts to their advantage.
U.S. Foodservice Operator Spend Reaches $357 Billion, Driven by Shifting Consumer Habits, Circana Reports

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29 Oct 2025

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U.S. Foodservice Operator Spend Reaches $357 Billion, Driven by Shifting Consumer Habits, Circana...
Amid a challenged industry, it is crucial for manufacturers and operators to understand the nuances of where growth is happening. Consumers are navigating economic uncertainty by seeking value, quality and unique experiences. Leveraging these insights is key for strategic planning, differentiation and inspiring the innovation needed to capture spending in this evolving landscape.
The Future of Media Catalysts & Strategy Report

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28 Oct 2025

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The Future of Media Catalysts & Strategy Report
...The media industry is at an inflection point...
2025 U.S. Holiday Purchase Intentions Report

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28 Oct 2025

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2025 U.S. Holiday Purchase Intentions Report
The 2025 holiday retail season will be defined by practicality, early planning, and digital convenience. Our report, 2025 U.S. Holiday Purchase Intentions, reveals what’s driving consumer behavior — from price sensitivity and mobile shopping to social media influence and gifting trends.
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