Insights Hub

If physical and digital shelves are competitive arenas, the home field advantage is real. Private label players continue to rack up points, as consumers seek both value and quality in many forms.

Circana’s 41st annual Eating Patterns in America report reveals how shifting consumer eating and drinking behaviors are reshaping food, beverage, retail, and foodservice. Based on $1.8 trillion in spending and 618 billion consumption occasions, it delivers a full view of in-home and away-from-home trends — with actionable insights to sharpen innovation, marketing, and activation strategy.

A profound shift in consumer influence is underway. Different generations, shaped by unique life stages and watershed moments, are redefining the retail landscape. Their shifting priorities, values, and purchasing behaviors continue to influence this evolution. Understanding these dynamics is no longer optional — it’s essential for growth...

Earth Month may serve as a reminder of the significance of sustainability, but new insights show that sustainability is a continuous focus for many people and businesses.

Wellness now accounts for $1.16 trillion in U.S. consumer spending and continues to expand, but there is a notable gap between value and satisfaction. Circana's latest research pinpoints where that disconnect originates and shows how manufacturers and retailers can turn existing consumer commitment into lasting loyalty and measurable growth.

Marketing mix modeling (MMM) and experiment testing are often framed as competing efforts for analytic investments, as if a brand has to choose one and defend it. The truth is that the two methods gauge incrementality but answer different questions on different timescales.