top of page
Circana Navigation
Left Sidebar.jpg

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Purple-gradient.jpg

Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg

Media Coverage

Americans are increasingly turning to TikTok Shop to buy shampoo, jewelry and apparel. Retailers have noticed, pushing onto the platform with their own virtual stores.

WSJ

29 Apr 2026

That’s according to the latest report from Circana, which said that U.S. retail spending grew modestly heading into spring, but consumer behavior beneath the surface remains shaped by a complex mix of economic headwinds and short-term tailwinds.

Chain Store Age

23 Apr 2026

Market analytics company Circana credited lifestyle-driven demand for fueling a 2% gain in total U.S. retail sales revenue across discretionary general merchandise, retail food and beverage, and non-edible consumer packaged goods (CPG) for the first 10 weeks of 2026 versus the same period last year.

Home Page News

30 Mar 2026

As consumer spending remains pressured, the path to growth in home and housewares is becoming less about following demand and more about creating it.

Home Page News

24 Mar 2026

The pre-owned smartphone market in the U.S. remains incredibly resilient, driven by strong consumer demand for affordable, high-quality devices, as well as the growing pool of second-hand devices entering the market.

Twice

26 Feb 2026

Retailers and consumer packaged goods companies head into 2026 facing a more fragile consumer, intensifying pressure on discretionary spending and a fast-accelerating shift toward value, health, and AI-enabled commerce, Circana analysts said during a recent webinar.

Mass Market Retailers

13 Feb 2026

Challenges around the availability of memory and chip components could be a limiting factor in channel PC sales growth in 2026 if OEMs divert supply to AI infrastructure and system prices rise

CRN

29 Jan 2026

Total retail spending held steady once again in December as consumers continued to spend, but they also made it clear —through reduced demand — that they have limitations.

Chain Store Age

16 Jan 2026

U.S. spending on consumer technology products is expected to increase this year after declining in 2025 due to a challenged back half of the year.

Chain Store Age

6 Jan 2026

Of all the industry events that attract brands, agencies and media companies, CES might be the most unwieldy. The 2026 edition includes 12 official venues spread across Las Vegas, with more than 2.5 million net square feet of exhibit space open from Jan. 6 to Jan. 9.

Adage

19 Dec 2025

LAS VEGAS —It comes as no surprise that during inflationary times, consumers tend to curtail spending, or look for cheaper options.

Tire Business

10 Dec 2025

NEW YORK, Nov 25 (Reuters) - Early tech adopters are gobbling up smartglasses like Thanksgiving turkey - especially Meta's new, retro-chic version with a visual display in the lens. But concerns about price, privacy, and the comfort of wearing a computer on one's face are giving mainstream shoppers pause this holiday season.

Reuters

25 Nov 2025

For all press enquiries mediarequest@circana.com

Woman talking with team

Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

View all solutions that

bottom of page