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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

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It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

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Eating Patterns in America: Understanding Today’s Dynamic Food and Beverage Landscape

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Circana

Aug 5, 2024

Explore Eating Patterns in America with Darren Seifer, Circana Industry Advisor, Consumer Goods & Foodservice Insights. Eating Patterns in America is a complete guide to understand today’s dynamic food and beverage landscape. It can help you identify new growth areas, deliver value to cost-conscious consumers, and transform your business. The 39th edition of our flagship report, along with monthly and quarterly updates, draws on superior data resources and expertise across food and...

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Writer: Circana
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Aug 5, 2024
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Updated: Dec 2, 2025

Explore Eating Patterns in America with Darren Seifer, Circana Industry Advisor, Consumer Goods & Foodservice Insights. 


Eating Patterns in America is a complete guide to understand today’s dynamic food and beverage landscape. It can help you identify new growth areas, deliver value to cost-conscious consumers, and transform your business. 

The 39th edition of our flagship report, along with monthly and quarterly updates, draws on superior data resources and expertise across food and beverage consumption, foodservice, broadline foodservice distribution, small appliances, housewares, and more. 



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Eating Patterns in America is now available. The most comprehensive view of food and beverage consumption behavior, both in-home and away.

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